Meta launches Ray-Ban Display glasses for $799, but you can't buy them online

Meta is launching its first smart glasses with a built-in display, with the new “Meta Ray-Ban Display” glasses launching later this month for $799.

Smart glasses have been growing in functionality and popularity in recent years, especially built on the back of Meta’s Ray-Ban partnership. The Ray-Ban Meta smart glasses have been a smash hit, spawning a sibling earlier this year in the Oakley Meta smart glasses, and now a sequel.

But, those glasses only have a camera, speaker, and a touchpad. Now, Meta is launching its first pair of glasses with a display.

That’s where the Meta Ray-Ban Display glasses come into the picture.

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With a familiar, but thicker design, the Meta Ray-Ban Display glasses can show an interface off to the right side of your view that lets you interact with Meta AI, see a camera viewfinder, control music, and both send and receive messages. The “hi-res” 600x600p display is full-color. You can expect 6 hours of “mixed use” battery life, and up to 30 hours with the included charging case.

To control it, you’ll use Meta’s “Neural Band” which can recognize your hand movements – specifically the muscle signals, not just the movements themselves – to control the interface. Meta will even let you “type” with it. The Neural Band has 18 hours of battery life.

Features of the Meta Ray-Ban Display glasses will include:

Meta explains:

Meta Ray-Ban Display glasses are designed to help you look up and stay present. With a quick glance at the in-lens display, you can check messages, preview photos, see translations, get help from Meta AI, and more — all without needing to pull out your phone. It’s technology that keeps you tuned in to the world around you, not distracted from it.

This breakthrough category of AI glasses comes with a full-color, high-resolution display that’s there when you want it — and gone when you don’t. The display is placed off to the side, so it doesn’t obstruct your view. And it isn’t on all the time — it’s designed for short interactions that you’re always in control of. This isn’t about strapping a phone to your face. It’s about helping you quickly accomplish some of your everyday tasks without breaking your flow. 

Meta says Ray-Ban Display glasses will go on sale starting on September 30 – less than two weeks from now. They’ll cost $799 for the duo of the glasses and the Neural Band.

But there’s a catch.

While you will be able to go buy them, you can’t do so online. Meta will be selling these exclusively in-store starting in the US. You’ll be able to find Ray-Ban Display at “limited” stores including Best Buy, LensCrafters, Sunglass Hut, and of course Ray-Ban stores. Select Verizon stores will also start selling the glasses “soon.” Along with the ability to purchase a pair, you’ll also be able to get a hands-on demo at these locations. Other countries including Canada, France, the UK, and Italy will follow in “early 2026.”

Meta says that this in-store restriction is to “make sure customers get the glasses and band that’s perfect for them,” but that buying options will expand “over time.” Colors include Black and Sand with transition lenses.

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