Malaysians can now enjoy Joybean's fresh soy-based products at 7CAFé by 7-Eleven

Joybean, the popular brand known for its fresh soy-based beverages and snacks, is excited to announce it’s partnership with 7CAFé by 7-Eleven, perfectly timed for the celebration of 7-Eleven Day. The launch marks the introduction of its fresh soy milk and three delightful soy milk puddings, original, chocolate, and strawberry.

Made with non-GMO beans sourced from Canada, this launch embodies Joybean’s mission to share joy and wellness through wholesome, plant-based drinks and snacks. With each sip of its freshly made soy milk and every spoonful of pudding, Joybean invites customers to savour the flavours of their childhood, offering a nostalgic taste. The freshness of each product is guaranteed, ensuring a value for money experience with every purchase.

Joybean, one of Berjaya Food Berhad’s (BFood) most prominent brands, is making headlines with its entry into 7CAFé by 7-Eleven, a significant milestone in BFood’s growth strategy. While Joybean’s ready-to-drink (RTD) and ready-to-eat (RTE) products are already available in 7-Eleven stores, this fresh partnership allows Joybean to bring its freshly made options directly to 500 7CAFé by 7-Eleven outlets.

But it doesn’t stop there, there are plans for Joybean to reach to more than 2,500 7-Eleven stores by the end of 2025. This move enables BFood to tap into Malaysia’s rising demand for affordable, nutritious, plant-based options with convenient access.

So whether you’re vegan or not, treat yourself to Joybean’s fresh soy milk for just RM 3.90 a cup or their puddings for only RM 3.50 now! To discover more about Joybean, follow their Instagram.