Malaysian Made Flavrs Toothpaste Surprises With A Local Twist

Flavrs, a bold new oral care brand founded by Stephy Sam, is shaking up the market with locally-inspired flavours like Tropical Pandan and Coconut Breeze, reimagining toothpaste as a joyful lifestyle essential.

In a market long dominated by traditional mint flavours and legacy brands, a Malaysian startup is bringing fresh energy—and flavour—to everyday oral care. Flavrs, a Halal-certified oral care brand founded by Gen Z entrepreneur Stephy Sam, is reimagining toothpaste through the lens of lifestyle and culture. Its debut lineup includes four unique flavours inspired by local favourites: Tropical Pandan, Coconut Breeze, Rosy Glow, and Lavender Smile.

Designed to make brushing less of a chore and more of a treat, Flavrs combines clean formulations with recyclable packaging and sleek, design-forward aesthetics. The result is a product that stands out on the shelf and resonates with a new generation of conscious consumers.

“We’ve all been using the same few brands since school, and none of them reflect who we are,” said Sam. “Life is already full of routines—your toothpaste doesn’t have to be one more boring thing.”

Malaysia’s personal care market is expected to reach US $1.52 billion by the end of 2025, with the broader beauty and personal care sector projected to hit US $3.40 billion. Despite growth across categories like skincare and haircare, the oral care segment has seen limited innovation in recent years—something Flavrs aims to change.

With Halal certification, fluoride-free and SLS-free formulations, and over 94% natural ingredients, the brand is tapping into rising demand for cleaner, culturally relevant, and aesthetically appealing personal care products. Its pastes are powered by nano-hydroxyapatite, a proven enamel-strengthening alternative to fluoride widely used in Japan and Europe.

Each toothpaste comes in a recyclable pump bottle for added convenience and sustainability. The brand’s launch offering, the Flavrs Starter Kit (RM39.90), features all four flavours and is now available at 25% off exclusively at www.flavrs.com.my, making it easy for users to switch up their brushing routine throughout the day.

Flavrs’ product development journey has been five years in the making, with more than 100 flavour prototypes tested before arriving at the final selection. The brand is backed by a team of oral care experts with over 30 years of experience in the field.