Shell celebrates 75 Years of Ferrari partnership with new “Feel It All” campaign

Shell is commemorating 75 years of its long-standing partnership with Ferrari by launching a special campaign titled “Feel It All”—an initiative that celebrates the rich legacy of performance, engineering excellence, and racing spirit, standing as one of the longest and most successful technological partnerships in motorsport history.

As part of the anniversary campaign, coincidentally falling on the 75th anniversary season of Formula 1 itself, Shell Malaysia are giving Malaysian motorsport enthusiasts a chance to immerse themselves in the exhilarating world of F1 and ‘The Scuderia’ with stand a chance to win a host of exclusive prizes specially curated for Shell customers.

At the heart of this campaign is Shell V-Power, the brand’s premium fuel developed using cutting-edge technology for optimum performance. Shell claims that its V-Power fuel can generate up to 3.93% more power and improve acceleration by up to 3.69% compared to regular fuels, plus is specially formulated to much more effectively clean up critical engine components. And according to Shell Malaysia, the V-Power Racing that’s available at pumps here shares over 99% of its chemical composition with the racing fuel used by the Ferrari Formula 1 team.

Running from June 16 to August 10, 2025, the “Feel It All” campaign offers Shell customers numerous opportunities to win exciting rewards. Participants simply need to refuel with Shell V-Power or purchase selected Shell Helix lubricants and be registered loyalty members through the Shell app or BonusLink. Each eligible purchase automatically enters them into the prize draw.

Grand Prize (6 Winners):

All-expenses-paid VIP experience at the 2025 Formula 1 Singapore Grand Prix Full access to the Shell Motorsport paddock Five-star hospitality and accommodation Exclusive meet-and-greet with Scuderia Ferrari HP drivers Lewis Hamilton and Charles Leclerc

Premium Prizes (30 Winners):

Official 2025 Ferrari team caps signed by the drivers Virtual Q&A session with Hamilton and Leclerc Weekly Prizes (20 Winners per week): 1 winner each week will receive a BonusLink Points Millionaire reward 19 others will receive official Ferrari HP team caps

How to Enter? Basically, the more you purchase with Shell, the more entries you earn:

RM80 of Shell V-Power 97 earns you 5 entries RM100 of Shell V-Power Racing earns you 10 entries 4L of Shell Helix Fully Synthetic earns you 15 entries

Moreover, customers who purchase two bottles of Shell Helix Power or Helix Ultra will be entitled to a limited edition Ferrari F1 SF-24 scale model car, available exclusively in Malaysia.

]]>...