sooka Celebrates Anniversary With Offers And Upgrades

Malaysia’s leading streaming platform, sooka, marks its fourth anniversary with a host of exciting announcements and offers, celebrating rapid growth, technology advancements, and strong local engagement.

Since its launch, sooka has evolved into a dynamic, user-centric platform, championing Asian content and live sports while reflecting Malaysian culture and passions. With 100% year-on-year growth in paying subscribers, sooka now ranks as Malaysia’s #1 sports app and is among the top five highest-grossing apps on the Google Play Store.

“Our journey over the past four years has been humbling,” said Chu Young Lee, Director of sooka. “We’re proud to have built a platform that Malaysians trust and enjoy. From sports to entertainment, we remain committed to innovation, accessibility, and delivering a streaming service Malaysians can be proud of.”

Key upgrades rolled out this year include a redesigned app with double the performance speed, an enhanced sooka TV Stick featuring 4K UHD sports content, and AI-powered personalisation for easier content discovery. An AI-assisted chatbot now offers faster customer support, while a new Electronic Programme Guide (EPG) and intuitive tab navigation are set to be fully rolled out across all platforms in the coming weeks.

To thank users, sooka is launching a month-long celebration with exclusive perks and offers valid until 31 July 2025. New subscribers can access 10 free days of the Sports & Entertainment plan using promo code HBDSOOKA. Daily giveaways include an LG 86” 4K UHD Smart TV and sooka TV Sticks. In addition, the sooka TV Stick (RRP: RM349) is now free with a six-month sooka Premium plan at RM249.

A Buy 1 Free 1 annual pass offer is also available from 25 June 2025 at sooka.my, giving 24 months of access from just RM149.

As it enters its fifth year, sooka plans to expand further with new content partnerships and upcoming bundles with major telcos and financial institutions—strengthening its mission to make premium digital entertainment more accessible across Malaysia.