Spotlight on Strategy: Italy's Wine Industry Confronts U.S. Market Challenges

VERONA, Italy, Sept. 1, 2025 /PRNewswire/ -- wine2wine Vinitaly Business Forum 2025 is proud to announce its ITA Track - North America (Canada, USA, Mexico) in collaboration with ITA - Italian Trade Agency, designed to address the pressing challenges facing the U.S. wine market and explore strategic opportunities across Canada and Mexico. Key stakeholders are invited to participate in a forward-looking discourse to develop actionable insights at a time when adaptability is key. The two-day forum runs from 5-6 October 2025 and will be held at the Navy Pier in Chicago.

Spotlight on Current U.S. Market Challenges

The U.S. wine market is navigating a perfect storm of economic, demographic, and regulatory headwinds:

Why Diversification Matters Now

To reduce dependence on a single market, Italian wine producers must urgently pivot towards other established and developing export markets — they cannot afford to rely solely on the U.S. market. Expanding into alternative North American destinations, Canada and Mexico, could offer some insulation against volatility, while also opening doors to fresh consumer bases with distinct tastes, purchasing behaviors, and regulatory structures.

That's why wine2wine Vinitaly Business Forum 2025 has created the ITA Track - North America (Canada, USA, Mexico) Market Focus. By convening leading experts, importers, and educators, the forum will provide producers with the insights and practical strategies they need to embrace a diversified approach to growth.

Track Sessions Overview: North America Market Focus

The full wine2wine Vinitaly Business Forum - Chicago Edition program is now being uploaded on the official website: ???? https://www.vinitalyusa.com/program-wine2wine.

About: wine2wine Vinitaly Business Forum is a dynamic international wine industry forum organized by Veronafiere and held annually in Verona, Italy, since 2014. wine2wine Business Forum 2024 took place on November 4th and 5th at the Palaexpo in Veronafiere, Verona. The event is a key reference point for wine producers and wine professionals eager to develop and grow their wine business worldwide. wine2wine Business Forum provides unique opportunities to share ideas on the most important issues facing the rapidly evolving wine industry and to connect with wine professionals and experts. The forum takes place over two days and features keynote sessions, seminars, and interactive workshops which aim to equip participants with practical tools to improve their business. Speakers are renowned experts in their field and among the brightest minds in the wine world from Italy and abroad. Additional information is available at https://www.vinitaly.com/en/forum/wine2wine-business-forum/ or by emailing [email protected]

https://www.vinitaly.com/forum/wine2wine-business-forum/

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SOURCE Veronafiere