Alicafé welcomes its new brand ambassador Datuk Remy Ishak

KNOWN for blending energy with tradition, Alicafé has taken its legacy to new heights by naming Datuk Remy Ishak as the official Brand Ambassador and face of its latest campaign, #KuasaKauKaw.

More than just a celebrity partnership, the appointment highlights values of perseverance, balance and strength that resonate with the modern Malaysian man.

“Datuk Remy exemplifies the qualities we hold dear: boundless energy, perseverance and a deep respect for heritage,” said Power Root Berhad chairman Tengku Datuk Setia Putra Alhaj Tengku Bendahara Azman Shah Alhaj.

Moreover, he added that Remy’s two decades of success, newfound fatherhood and steadfast presence in our community make him more than a celebrity – his modern code of chivalry is a true reflection of today’s Malaysian man.

For Remy, the collaboration is deeply personal as he believes every success begins with the right energy.

“Alicafé embodies that active and inspiring lifestyle that aligns with my career journey. Becoming an Ambassador for Alicafé is not just a commercial collaboration but also a way for me to support a true Malaysian product,” he shared.

The launch event, held at Aurum The Exchange TRX, featured Datuk Remy showcasing his strength on the King of Hammer machine, symbolising the bold energy of the #KuasaKauKaw campaign.

With over 20 years of trust through its Tenaga Legenda™ formula, Alicafé continues to offer Malaysians a wide range of flavours, from 3-in-1 instant mixes to ready-to-drink cans.

Looking ahead, Alicafé will introduce a less sweet variant in 2026, catering to health-conscious consumers while maintaining the same legendary vitality.