December Girl Group Member Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for individual girl group members!

The rankings were determined through an analysis of the consumer participation, media coverage, communication, and community awareness indexes of 730 girl group members, using big data collected from November 21 to December 21.

IVE’s Jang Won Young continued her reign at the top of the list with a brand reputation index of 7,536,058, marking a 3.14 percent increase in her score since November. High-ranking phrases in her keyword analysis included “XOXZ,” “The Christmas Song,” and “MC,” while her highest-ranking related terms included “lovely,” “charming,” and “chic.” Jang Won Young’s positivity-negativity analysis also revealed a score of 92.40 percent positive reactions.

BLACKPINK once again swept the next three spots on the list: Jennie held onto her spot at second place with a brand reputation index of 7,211,080, marking a 1.27 percent rise in her score since last month.

Rosé maintained her position at third place with a brand reputation index of 6,077,665, marking a 2.89 percent increase in her score since November.

Lisa similarly held steady at fourth place with a brand reputation index of 4,141,465, marking a 3.81 percent rise in her score since last month.

Finally, IVE’s An Yu Jin remained fifth on the list with a brand reputation index of 2,830,108 for December.

Check out the top 30 for this month below!

Source (1)