Jimmy Choo Unveils Les Fleurs For Spring 2026

Introducing Les Fleurs, the Spring 2026 women’s campaign from Jimmy Choo. Exploring the tension point where reality meets fantasy, and where natural beauty encounters brutalist architecture, the campaign reinforces the Spring collection’s overarching narrative, Future Feminine — a study of modern femininity.

Juxtaposing supersized blooms with utilitarian architecture, the campaign plays with perception and contradiction, blending the old and the new, the real and the surreal. A series of still images and films feature model Kiki Willems, shot by Quentin de Briey. Set against the raw backdrop of the Barbican — a London landmark and leading cultural centre — Kiki and the Spring Collection’s hero styles appear luminous and expressive.

The unique vocal range of Minnie Riperton creates a climactic and joyful soundtrack, inspiring the campaign title Les Fleurs and prompting a contemplative voiceover by Kiki. The narrative culminates in an invitation to experience a spring metamorphosis — harnessing the transformative power shoes and accessories possess to ignite imagination, inspire dreams, and offer escape.

The playful, larger-than-life flowers first featured at Jimmy Choo’s Spring 2026 Milan Fashion Week presentation reappear throughout the campaign. Commissioned from a local Milanese artist, they were inspired by peonies from Creative Director Sandra Choi’s garden in Somerset.

“The campaign perfectly captures my intention for the Spring collection, exploring what it means to be feminine today,” states Sandra Choi, Creative Director. “The idea of contrasting lightness with boldness, beauty with strength, always underlines how I love to present our brand. The visual language we have created for this campaign delivers exactly that.”

Just as every woman is multifaceted, so too is this collection — reinterpreting femininity through a multitude of attitudes, inherent contradictions, and playful paradoxes that are fundamentally Jimmy Choo. There are no obvious pairings and no predictable propositions; instead, beauty can be tough, pastels can be strong, and everything has the power to surprise.

The Spring 2026 hero styles featured in the campaign include the SUNNY trainer and FAIZ pump, both realised in a bespoke patterned lace. The floral theme continues with the MIMMI SLING BACK, adorned with a perforated lace leather corsage.

Utilitarian glamour is expressed through the reintroduction of the iconic BIKER boot — originally launched in 2008 — alongside the new IVY LOAFER. Introduced for Spring, the BAR HOLDALL bag features a fluid silhouette presented in a pastel palette.

Further playing with perception, soft suede is printed with a trompe l’oeil denim effect, as seen on the SCARLETT pump and CINCH bag.