Kim Wileman and Shauna Lahiri Exit No Makeup Makeup Following Rapid Growth

The executives who helped build the award-winning beauty brand No Makeup Makeup to an eight-figure revenue conclude their tenure.

LOS ANGELES, Nov. 6, 2026 /PRNewswire/ -- Kim Wileman, Co-Founder and Chief Executive Officer of No Makeup Makeup®, and Shauna Lahiri, President, have successfully exited the company, effective August 2026, following the brand's rapid growth into a nationally recognized, multimillion-dollar beauty business.

"Bringing No Makeup Makeup back for a new generation has been one of the most meaningful experiences of my life, and I didn't do it alone. My co-founder, Kim Wileman, and Shauna Lahiri were both critical in developing and launching this brand. I want to thank them both publicly for everything they brought to this brand," says Victoria Jackson, Founder, No Makeup Makeup.

Wileman co-founded No Makeup Makeup in 2024, bringing more than three decades of experience in beauty innovation, product development, and brand expertise. Building on Victoria's no make-up make-up philosophy, she partnered with Victoria to develop the company's proprietary formulas and product portfolio. Kim led manufacturing partnerships, supply chain, and operational infrastructure, building the foundation for a differentiated beauty brand designed around the needs of women 40 and over.

Lahiri was key in the development of the brand's identity, marketing strategy, and commercial growth platform. She spearheaded expansion into QVC, Amazon and TikTok Shop, complementing the company's direct-to-consumer business and establishing a national, omnichannel presence. 

Together, Wileman and Lahiri led the strategy, operations, and commercial execution that propelled No Makeup Makeup to eight-figure revenue in its first full year, demonstrating strong consumer demand for innovative, high-performance beauty designed for women 40 and over.

"Building No Makeup Makeup from an idea into an award-winning brand that resonated so deeply with women has been incredibly rewarding. We understood what women wanted from their beauty products and created together with Victoria something they genuinely love and trust. The response from our customers validated that vision. I'm immensely proud of the innovation, the business we built and the extraordinary team who brought it all to life. I look forward to bringing that same passion for innovation to what's next," said Wileman.

"We built a brand with a clear point of view and a commercial strategy that translated into exceptional growth. From creating the brand platform to expanding our retail partnerships, every decision was focused on connecting with women and building a business with real momentum. I'm incredibly proud of what Kim and I accomplished together and excited about the opportunities ahead," said Lahiri.

About No Makeup Makeup

No Makeup Makeup® is a modern beauty brand built on a simple belief: less is best.  Combining clean, high-performance formulas with innovative, adaptive technologies, the brand simplifies beauty with multitasking products that enhance natural beauty, never mask it.  From complexion and color to fragrance, No Makeup Makeup makes beauty effortless, intuitive, and uniquely personal.  Because less makeup means more you.

About Kim Wileman

Kim Wileman is an award-winning beauty executive, entrepreneur, and product innovator with more than three decades of experience building brands and advising founders, executives, celebrities, and investors.  Known for identifying untapped market opportunities and turning innovative ideas into commercially successful brands, she co-founded No Makeup Makeup®, leading its growth from concept to eight-figure revenue in its first full year.  Wileman is a 2026 Inc. Female Founders 500 honoree, a member of the Fast Company Impact Council, and an honoree for CEW 2026 Innovators of the Year.  She is based in Los Angeles.

About Shauna Lahiri

Shauna Lahiri is a beauty industry executive with more than 20 years of experience turning founder-led, celebrity-founded, and legacy brands into scalable businesses.  She was most recently President and Partner of No Makeup Makeup®. There, she built the brand's commercial foundation, including its FlexShade Technology™ positioning, pricing, subscription, and loyalty programs, and its direct-to-consumer, Amazon and QVC distribution, and helped grow it from a single product into a business with seven proprietary technologies. Before that, as CEO of Meaningful Beauty®, she led the $120M+ brand into its next stage of growth. As Chief Marketing Officer at Guthy-Renker, she led the launch of JLo Beauty® and helped scale Crepe Erase® into a $100M+ business. Shauna is a trusted partner to founders, executive teams, boards, and investors.

SOURCE No Makeup Makeup