Overseas Auto Brands Sales Falling In China

Here is a snapshot of the May 2025 sales numbers for the best selling foreign brands in China.

1. Nissan China sales in May Nissan Motor China’s May 2025 business includes two major business segments, passenger cars and light commercial vehicles. Nissan Motor China’s sales in May were 57,998 vehicles, a year-on-year decrease of 9.7%; the cumulative sales from January to May were 225,560 vehicles, a year-on-year decrease of 21.3%.

2. Honda China car sales in May Honda China released its latest sales report. Data showed that Honda China’s terminal car sales in May 2025 were 55,108 units, down 16.76% from 66,202 units in the same period last year; Honda China’s cumulative terminal car sales from January to May 2025 were 256,684 units, down 26.01% from 346,940 units in the same period last year.

3. Toyota China’s car sales in May GAC Toyota’s sales data for May 2025: 64,541 units increased by 7.5% month-on-month and decreased by 7.2% year-on-year. From January to May, it achieved positive year-on-year growth, with retail sales of approximately 296,000 units; FAW Toyota sold 68,127 new cars in May 2025, a year-on-year increase of 24%, and cumulative sales from January to May reached 305,600 units.

4. Sales volume of German luxury brands in China in May Preliminary data showed that in May, BMW sold 48,062 vehicles in the domestic market, a year-on-year decrease of 13%; Audi sold 46,300 vehicles, a year-on-year decrease of 1.5%; and Mercedes-Benz sold 39,486 vehicles, a year-on-year decrease of 25%.

5. Many Chinese automakers have officially announced that they will unify the payment period for suppliers to within 60 days. On June 10, a number of Chinese automakers including GAC Group, FAW Group, Dongfeng Motor, Geely Auto, and BYD announced that from now on they will shorten the payment period for suppliers to within 60 days, taking practical actions to promote the efficient circulation of funds in the industrial chain.

6. SAIC Audi’s dual-brand strategy upgrade Shi Pengze, general manager of the SAIC Audi Marketing Division, said that the Audi four-ring brand will focus on the fuel vehicle market, while the new AUDI brand will focus on the new energy vehicle market. At the same time, SAIC Audi plans to achieve a 240-store network layout within this year.