Fun new Apple ad highlights the iPhone’s Camera Control features

Apple’s UAE YouTube channel posted an iPhone 16 Pro ad today, promoting the Camera Control button as a great way to snap quick shots. Watch the video below, and answer our poll: Do you use the Camera Control button on your iPhone?

The new ad is aptly titled Snap-a-Mole, and it follows a photographer trying to capture a group of quick-moving moles popping in and out of holes in the desert.

Throughout the spot, Apple highlights the Camera Control button’s multiple features, as the photographer presses and swipes away on it to open the Camera app, snap photos, adjust the zoom, and navigate to Photographic Styles.

As it usually does on its UAE YouTube channel, Apple posted two versions of the video: one in English and another in Arabic. Both feature the song “El Sonidito,” by Hechizeros Band.

Interestingly, although the Camera Control button is present on every iPhone 16 model variant, Apple decided to name the video “iPhone 16 Pro | Camera Control | Apple”, although in the actual video it says “Camera Control on iPhone 16”

Here’s Apple’s description of the video: