Aston Martin Reimagines The Baby Stroller

In a first-of-its-kind collaboration with egg®, Aston Martin has launched a bespoke luxury stroller. Set to launch globally in late 2025, the collection of strollers, carrycots and accessories draws inspiration from the marquee’s automotive DNA.

Each stroller blends sculptural elegance with technical finesse — from honeycomb-detailed wheels reminiscent of the Valour and Victor, to quilted finishes echoing the interior of the DBX707. Crafted to exacting standards, each element of the collection reflects a shared commitment to performance, heritage, and craftsmanship.

“This collaboration represents a perfect synergy,” said Stefano Saporetti, Director of Brand Diversification at Aston Martin. “Just like the DBX brought performance and versatility to family travel, the Aston Martin egg3® will deliver a stylish, high-quality experience for modern parents.”

Founded in 1999, BabyStyle launched the egg® brand in 2015 to redefine luxury in the baby travel space. The strollers quickly gained a cult following, often described as “the Aston Martin of the stroller world” by both retailers and parents. “This partnership is the perfect meeting of minds,” said Andy Crane, founder of BabyStyle. “It’sbuilt on design, precision, and a deep respect for craftsmanship.”

Debuting at Kind + Jugend in Cologne, the launch range includes three distinct colourways:

A signature racing green accented with lime details, nodding to Aston Martin’s motorsport heritage.

Two refined grey herringbone options inspired by vintage interiors and carbon fibre bodywork, with one featuring Bitter Chocolate leather and Magneto Bronze trims.

Further design details include leather sourced from Aston Martin interiors, raised silicone branding, and rotary-inspired graphic elements — subtle touches that elevate the collection into the realm of true design objects.

Pre-orders will open in September 2025 via selected global retailers and eggstroller.com.