WATERLOO SPARKLING WATER INTRODUCES THE GREAT WATERLOO CAN CRUISER ROAD TRIP

The Waterloo Can Cruiser hits the road this fall with an epic multi-city tour, bringing full-out flavor and fun to fans across the country

AUSTIN, Texas, Sept. 16, 2025 /PRNewswire/ -- Waterloo Sparkling Water, known for its authentic flavors and lively carbonation, today announced the launch of the Great Waterloo Can Cruiser Road Trip, a first-ever nationwide sampling tour featuring the brand's iconic Epic Flavor Can Cruiser.

The Can Cruiser debuted earlier this year as part of Waterloo's collaboration with chef, restauranteur, and Emmy® award-winning TV personality Guy Fieri. A car-sized Waterloo can brought to life on wheels, the Cruiser now has a fresh look with designs inspired by Waterloo's award-winning Raspberry Nectarine and new-for-2025 Guava Berry flavors, bringing the brand's full-flavor sparkling waters and immersive experiences directly to fans nationwide.

The Great Waterloo Can Cruiser Road Trip includes five high-energy stops across the country, each designed to surprise and delight with exclusive Waterloo Road Trip swag, interactive experiences, appearances by local friends of the brand, and, of course, plenty of complimentary Waterloo Sparkling Water.

Tour Highlights:

"We're thrilled to launch the Great Waterloo Can Cruiser Road Trip, a first-of-its-kind experience for Waterloo," said Kathy Maurella, Chief Marketing Officer at Waterloo Sparkling Water. "After another standout year for the brand, this tour is the perfect way to head into fall -- connecting with fans face-to-face and sharing our full-flavor ethos in unforgettable ways. From cheering on favorite teams to discovering new music to celebrating at the racetrack, this Road Trip brings Waterloo to life in the moments fans love most. We're looking forward to seeing everyone on the road!"

The Road Trip caps off a landmark year for Waterloo, with continued growth that has been at least three times the category for the past five years. The tour follows the launch of year-round flavors Guava Berry and Ruby Red Tangerine in the first quarter and a strategic brand collaboration in the spring with Guy Fieri on three limited-time Waterloo Sparkling Water x Guy Fieri's Flavortown varieties.

Waterloo Sparkling Waters can be enjoyed anytime, straight from a chilled can or in a refreshing mocktail. All Waterloo varieties are free of calories, sugar and sweeteners and are made with Non-GMO Project Verified natural flavors and purified carbonated water, bringing forward uniquely authentic taste and aroma for an overall refreshing experience that supports active and healthy lifestyles.

Fans are invited to come along for the ride on social media, too. Follow @waterloosparkling for updates from every Great Can Cruiser Road Trip stop.

ABOUT WATERLOO SPARKLING WATER       

Founded in 2017 and independently owned, Waterloo Sparkling Water delivers fruit-inspired flavors and aromas with lively carbonation for a uniquely authentic and full-flavor anytime drink. Waterloo has been challenging expectations from the start, embodying the entrepreneurial spirit and independent thinking that Austin is known for, with sparkling waters that are a refreshing change from the usual. Custom-crafted with Non-GMO Project Verified natural flavors, Waterloo is free of calories, sugar, sweeteners and sodium. For the benefit of fans and the environment, Waterloo is produced in aluminum cans with BPA-NI liners. Waterloo Sparkling Water is sold at retailers nationwide. For the latest news, join the 'Loo community at drinkwaterloo.com or @waterloosparkling on Instagram and Facebook.

SOURCE Waterloo Sparkling Water