Deloitte: Black Friday-Cyber Monday Shoppers Rein in Spending

More consumers plan to shop during the Black Friday-Cyber Monday week, but cost pressures and financial constraints are expected to bring spending down.

NEW YORK, Nov. 24, 2025 /PRNewswire/ -- 

Key takeaways

Why this mattersFor seasonal shoppers in search of deals, Thanksgiving week promotions can help make the holidays merry and bright. Deloitte's "2025 Black Friday-Cyber Monday Survey" examines what retailers can expect from shoppers between Thanksgiving and Cyber Monday. This year, while many plan to cut back amid financial concerns, value is motivating more shoppers to make the most of the holiday week, both online and in-store.

Black Friday-Cyber Monday brings cheer to deal seekersThe BFCM period continues to spark joy as shoppers leverage the promotional period to stretch their holiday budgets. This comes as 61% of shoppers surveyed plan to take advantage of as many deals as possible.

Key quote "This season, consumers are eager to find the best deals to wrap up their holiday shopping. They have made their gift lists and are checking Black Friday-Cyber Monday promotions to stretch their budgets. While we expect shoppers to plan to pull back on spending, we also anticipate strong participation throughout the holiday week, with many planning to blend the convenience of online shopping with the energy of the in-store experience. This highlights the importance for retailers to deliver a smooth, connected experience no matter where people choose to spend their holiday dollars."

—     Natalie Martini, vice chair and U.S. Retail and Consumer Products sector leader, Deloitte

Consumers shop clicks and aislesBFCM has evolved into a hybrid event, as surveyed consumers plan to shop online (60%) and in store (40%) throughout the five-day period.

Key quote"Value continues to be the centerpiece of the holiday season, and Black Friday-Cyber Monday promotions are an easy way for shoppers to capture those deals. While most shoppers are showing restraint this season, the spending power of Gen Z is growing—they are responsible for about $20 of every $100 holiday dollar spent, compared to just $4 five years ago. And we expect they are headed back to the stores on Black Friday to take part in the excitement of the day."

—     Brian McCarthy, principal, Retail Strategy Leader, Deloitte Consulting LLP

Deloitte's "2025 Black Friday-Cyber Monday Survey" is based on a survey of 1,200 consumers fielded between Oct. 15 and Oct. 23.

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SOURCE Deloitte