Mito Red Light Launches MitoAURA™ - a Light-Activated Serum Designed to Amplify Red & Near-Infrared Therapy

Available Starting Cyber Monday, MitoAURA will Help Customers Brighten, Firm, and Refresh Skin during the Busiest, Most Beauty-focused Season of the Year

SCOTTSDALE, Ariz., Nov. 26, 2025 /PRNewswire/ -- Mito Red Light, pioneers of the next generation of light therapy devices, today announced the launch of MitoAURA™ Activate + Amplify Serum, a light-activated skincare formula created specifically to work with red and near-infrared (NIR) light therapy.

Engineered after two years of formulation and testing, MitoAURA is designed to enhance immediate skin vitality while supporting longer-term improvements in tone, firmness, smoothness and radiance, making it an ideal companion for Mito's family of red/NIR devices.

"MitoAURA was made for people who use light therapy as part of a regular self-care routine," said Scott Chaverri, Founder & CEO, Mito Red Light. "By combining photoreactive antioxidants, mitochondrial-support compounds, and a heat-activated bioferment, we built a lightweight serum that amplifies what users already love about red and NIR light -clearer, firmer, more energized skin – while remaining gentle enough for daily use."

MitoAURA's formulation centers on several hero ingredients chosen for their complementary roles during light therapy sessions:

Designed with everyday usability in mind, the lightweight, fragrance-free formula is safe for AM/PM use and suitable for sensitive skin. Mito recommends applying 2–3 pumps to clean skin immediately before red/NIR sessions to optimize absorption and outcomes, though the serum is effective with or without light exposure for daily radiance and barrier support. The product is paraben-free, phthalate-free, cruelty-free and made in the USA.

"MitoAURA extends our mission of bringing spa-grade, evidence-minded light therapy into the home," added Scott Chaverri. "Launching in time for the holidays, the new serum gives customers an easy way to elevate their at-home skin routine with light-powered results."

Availability: MitoAURA Activate + Amplify Serum will be available for $39.00 (regularly $99) on Mito Red Light's online store starting December 1st, Cyber Monday.

For more information visit: https://mitoredlight.com/

About Mito Red Light

Mito Red Light designs consumer red light therapy devices intended to support personal wellness and recovery. Founded by Scott and Kayleigh Chaverri, Mito emphasizes product quality, community support, and transparency. Learn more at www.mitoredlight.com 

Press Contact:

Lynn Munroe845-5481211

SOURCE Mito Red Light