Cars.com Launches Powerful New Solutions, Helping Dealers Turn Smarter Technology into Real Profit

Leading Automotive Marketplace Unveils New Tech to Better Enable its Dealer Partners in 2026

CHICAGO, Jan. 29, 2026 /PRNewswire/ -- Car shopping marketplace Cars.com Inc. (NYSE: CARS) today announced new powerful tech and advertising solutions for its dealer customers built to drive efficient growth and profitability. The news comes ahead of the National Automobile Dealers Association Conference (NADA) on Feb. 4-6 in Las Vegas, where the company will showcase its offerings in booth #3723W.

With strong marketplace traffic growth in 2025 and exciting announcements such as its new AI search assistant, Carson™, Cars.com is leveraging its proprietary consumer demand and inventory data to power a new AI video solution, unlock vehicle shipping and delivery options, and enable customers with new integrated wholesale options to quickly move aging inventory. The company is also unveiling its new consolidated reporting platform to better inform dealers with the insights needed to operate efficiently. 

"We are not just driving traffic; we are driving profit for our dealer partners," said Lisa Gosselin, Chief Commercial Officer for Cars.com Inc. "By putting AI-powered technology and market expansion tools in the hands of our customers, Cars.com is connecting highly-engaged shoppers with the right inventory, driving twice the lead conversion, and ensuring our partners grow faster and more profitably."

Highlights of the new Cars.com solutions include:

To learn more about Cars.com's new technology, visit the Cars Commerce booth #3723W at the NADA Conference. Offerings from AccuTrade, Dealer Inspire and DealerClub will also be on display. Visitors can participate in the DealerClub Live No-Reserve Auction in the booth on Feb. 4 from 1-5 p.m. and the DealerClub Pricing Game on Feb. 5 from 1-5 p.m. local time.  For more information, visit www.carscommerce.inc.   

¹ Cars Commerce Pilot Results for VIN specific video creative in IMV campaigns with limited test group Q2-Q3 2025² Cars Commerce Consumer Survey of Recent Car Buyers, Oct 2025, N=259³ Market Area Expansion on Cars.com Pilot Results, Q4 2025 ⁴ Internal AccuTrade data, Q3 2025

ABOUT CARS.COM®Cars.com is the No. 1 most recognized automotive marketplace. Launched in 1998 and headquartered in Chicago, Cars.com empowers shoppers with the data, resources and digital tools needed to make informed buying decisions and seamlessly connect with automotive retailers. Cars.com is the flagship offering from Cars.com Inc. (d/b/a Cars Commerce), an audience-driven technology company empowering automotive that simplifies everything about buying and selling cars.

SOURCE Cars.com Inc.