Taiwan Tourism Administration Kicks Off Taiwan Tourism Workshops in New York, Chicago and Los Angeles

With More Than 200 Weekly Direct Flights, Taiwan Captures North American Long-Haul, Transit and Repeat-Visit Opportunities

NEW YORK, Sept. 25, 2026 /PRNewswire/ -- The Taiwan Tourism Administration (TTA) launched its three-city U.S. workshop series today in New York, drawing more than 70 local travel industry representatives and media.The delegation, comprising Taiwanese travel agencies, hotels and airlines, continued to Chicago and Los Angeles through Sept. 18, 2026, marking Taiwan's return to the Midwest market after a seven-year hiatus.

In 2025, more than 710,000 visitors from the United States traveled to Taiwan, with nearly 60% visiting for tourism purposes, a record high for the destination. Supporting this growth is Taiwan's strong air connectivity, with more than 200 weekly round-trip flights linking the destination to 13 major North American cities.

"Taiwan is home to magnificent mountains and abundant natural scenery, and is also a very safe country," said Ambassador Chih-Chiang Lee, Director-General of the Taipei Economic and Cultural Office in New York. "Whether it is a first visit or a return trip, travelers can discover different surprises every time."

Claire Hsu, Marketing Manager of the Taiwan Tourism Administration, introduced the "Taiwan never sleep" concept, highlighting the destination's safety, 24-hour convenience and diverse travel experiences. "No matter when visitors arrive, they can always enjoy an exciting journey," she said.

Through its "Tourism Dual-Wheel Drive Program," the TTA is targeting repeat visitors, MICE travelers extending stays for leisure, and incentive travelers. Repeat visitors accounted for 42.25% of all visitors to Taiwan in 2025, matching the pre-pandemic peak recorded in 2019. The Administration is also promoting its "International Repeat Visitor Bonus Program" and "Transit Travel Incentive Program" to encourage American travelers to return, bring companions and explore more of Taiwan.

The New York workshop featured Taiwan Tourism Ambassador Chen Ming-Chu, a cross-genre Taiwanese opera performance by Tsai Yu-Lun, and an Alishan tea experience by Cha San Dai, giving attendees an immersive introduction to Taiwan's culture and lifestyle.

Taiwan Tourism Administration (TTA)

The Taiwan Tourism Administration is the official government agency responsible for domestic and international tourism policy development and execution. There are three North American tourism offices located in New York, Los Angeles, and San Francisco.https://eng.taiwan.net.tw/ 

SOURCE Taiwan Tourism Administration