/C O R R E C T I O N - Misunderstood Brands/

In the news release, Misunderstood Brands Announces Strategic Advisory Committee Featuring Spirits and CPG Industry Veterans, issued Oct. 15, 2026 by Misunderstood Brands over PR Newswire, we are advised by a representative of the company that the first bullet point has been updated. The complete, corrected release follows:

Misunderstood Brands Announces Strategic Advisory Committee Featuring Spirits and CPG Industry Veterans

Leadership additions bring decades of scaled exits, national retail expertise, and premium brand acceleration as company pursues aggressive distribution growth

JERSEY CITY, N.J., Oct. 15, 2026 /PRNewswire/ -- Misunderstood Brands, the parent company behind OATRAGEOUS Oat Milk Cream Liqueur and Misunderstood Whiskey, today announced the formal appointment of its strategic advisory committee, assembling a world-class team of beverage industry veterans with a combined track record of building, scaling, and executing eight-figure exits across premium spirits and consumer brands.

The advisory committee joins Misunderstood at a critical inflection point, as the company executes its national retail rollout across major chains including Total Wine & More, Wegmans, Publix, with Walmart and Whole Foods slated for Q4 2026. The newly appointed advisors bring deep expertise in brand acceleration, commercial scale, and marketing leadership critical capabilities as Misunderstood pursues its most ambitious growth phase.

Advisory Committee Members

Founder Perspective

"Bringing together this caliber of talent is an incredible milestone for us," said JD Recobs, Co-Founder and CEO of Misunderstood Brands. "We're extremely excited to welcome Chris, Brooke, Brielle, Kyle, and Taylor to the Misunderstood family. Each brings a unique perspective, incredible experience, and a proven track record of building successful brands. As we expand our national retail presence, introduce new innovations, and grow our distribution, having this group believe in our vision and help guide our next chapter is a tremendous opportunity. We're incredibly grateful to have them in our corner and excited for what we can accomplish together."

Chris Buglisi, Co-Founder and CFO of Misunderstood Brands, added: "The barriers to scaling a beverage brand are real: retail is ruthlessly competitive, capital is scarce, and execution is unforgiving. What de-risks our growth is having people who have already solved these problems at scale. This committee represents billions of dollars in aggregate brand valuations built. As we navigate the next 18 months of aggressive rollout, having direct access to that knowledge - and, frankly, their relationships - is the competitive advantage we need at this specific moment."

About Misunderstood Brands

Misunderstood Brands, founded by lifelong friends JD Recobs and Chris Buglisi, is an innovation-focused spirits company known for redefining categories through flavor and inclusivity. Their award-winning Misunderstood Whiskey Co. has earned national attention for their botanically infused whiskey portfolio such as Ginger Spiced Whiskey, Orange Blossom Bourbon, and seasonal Dairy-Free Oat Nog. Today, the company continues to lead the next wave of spirits innovation with brands like OATRAGEOUS®—the first portfolio of naturally dairy-free cream liqueurs in the U.S. 

www.misunderstoodbrands.com

Company Contact

JD RecobsMisunderstood Brands[email protected] 

Communications Contact

Taylor FoxmanThe Industry Collective609-432-2237[email protected] 

SOURCE Misunderstood Brands

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