Ayam Brand™ Says Baked Beans Can Makan Lain Macam… Really ke?

If you think baked beans are only for that English breakfast with sausages, eggs, and toast, you’ve been living under a roti canai. Ayam Brand™ is here to kacau the pot (literally) with Makan Lain Macam — their mission to prove that baked beans can be as Malaysian as sambal belacan.

For over 130 years, Ayam Brand™ has been chilling in our kitchen cupboards — that iconic red-and-yellow can quietly witnessing our late-night suppers, family dinners, and “eh, apa ada dalam pantry ah?” moments. But now, they’re taking baked beans from mat salleh brunches to kampung, mamak, and kopitiam vibes.

???? The Malaysian Baked Bean Glow-Up

Ayam Brand™ is serving baked beans in Original, Light, and Cheese variants — all high in protein, rich in fibre, and zero preservatives. But the real fun? They’re remixing the humble bean with local food hacks that slap:

In other words — no more boring baked beans. We’re talking Malaysia’s Next Top Bean.

???? Why This Hits Different

Malaysians have this magical talent: we take any food from anywhere and give it a local passport. Pizza gets sambal on it. Burgers get rendang inside. And now, thanks to Ayam Brand™, baked beans are fully masuk kampung.

Or as Teoh Wei Ling, Ayam Brand™’s Head of Marketing, puts it:

Basically, we cook like we live — a bit of this, a bit of that, but always penuh perasaan.

???? Where to Get Your Bean Fix

Ayam Brand™ Baked Beans come in two sizes — 230g (cute can) and 425g (big boi) — and you can find them in basically every supermarket, plus Shopee and Lazada.

If you need inspo, check their recipes at ayambrand.com.my/recipes or stalk @ayambrandmy on Insta.

???? Bonus: Someone Won a Proton X70 Just From Shopping for Groceries?!

True story: Ayam Brand™ also runs contests like Rezeki Raya Dikongsi Bersama, which recently gave away over RM200,000 worth of prizes, including a Proton X70. The lucky winner, Cheng Kim Siong, got the keys with a little help from his son — and a very strategic grocery run to 99 Speedmart.

So, the next time someone says baked beans are boring, just show them your masala baked beans with roti canai and say, “Nah bro, ini kacang power.”

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