Relaxation in the Great Outdoors: New Survey Finds 3 in 5 Americans Now Associate Camping with Relaxation--Not Roughing It

Huttopia reveals how travelers are redefining outdoor vacations as a new form of everyday luxury

LYON, France, Oct. 21, 2025 /PRNewswire/ -- A new survey conducted among over 2,000 Americans reveals that when they think of outdoor vacations, "relaxation" now tops the list. Far from the old "roughing it" image, today's travelers seek simplicity, well-being, and meaningful rest in nature.

This growing demand for mindful nature escapes aligns with what Huttopia, the French pioneer of eco-friendly ready-to-camp lodging, has been offering for over 26 years: revealing how travelers are transforming outdoor vacations into moments of comfort, calm, and connection.

"We see more and more travelers seeking places that allow them to breathe and disconnect," said Céline Bossanne, Co-Founder of Huttopia. "The survey confirms what we've been saying for years: nature has an incredible power to slow us down and remind us of what we really need: calm, space, and connection."

Key Takeaways from the Survey

What Makes Huttopia Different?

A New Way to Think About Outdoor Vacations

The study underscores Huttopia's role in reshaping the perception of outdoor travel. For families, couples, and adventure seekers alike, Huttopia makes it possible to embrace the outdoors while still enjoying comfort, calm, and rest.

With locations across North America, Huttopia blends ecological integrity with meaningful rest:

For more information or to book your stay, visit the website https://canada-usa.huttopia.com/en/.

About Huttopia: Founded in Lyon, France in 1999, Huttopia offers a selection of retreats for people who seek natural beauty, simplicity, connection to the great outdoors and ultimately, to each other. The accommodations celebrate each site's surrounding environment, providing a serene and authentic haven to discover and disconnect, and reconnect with each other. Huttopia is a sought-after natural hideaway for adventure travelers, currently operating more than 150 properties under the Huttopia company and other brand names across Europe and North America. Huttopia has eight sites in North America.

SOURCE Huttopia N. America