Red Bull Unleashes Bold New Look For 2026

Formula One’s future took centre stage in Detroit as Oracle Red Bull Racing and Visa Cash App Racing Bulls unveiled their bold new 2026 liveries at a high-energy launch that celebrated innovation, heritage and a fresh chapter for the sport.

Set inside the historic Michigan Central Station, the event brought together motorsport stars, industry leaders and creatives from film and music to mark the beginning of one of Formula One’s most transformative seasons.

The 2026 championship introduces sweeping technical regulation changes, headlined by Red Bull’s landmark partnership with Ford and the debut of Red Bull Ford Powertrains — a milestone moment that sees the team designing and building both its chassis and power unit under one roof for the first time.

“This is a new chapter for us,” said Oliver Mintzlaff, CEO of Corporate Projects and New Investments at Red Bull GmbH. “Building our own engine and bringing it to life on track is a remarkable step. We took a similar risk when we entered Formula One in 2005, and that mindset hasn’t changed.”

The launch itself reflected that fearless approach. Following a dramatic Ford and Red Bull presentation the team electrified the crowd with a cinematic reveal. In a standout moment, 2018 Red Bull Air Race World Champion Martin Šonka used the tail hook of his aircraft to tear away a cover, unveiling the team’s new high-gloss livery in spectacular fashion.

The refreshed design features sharper outlines, a sleeker finish and a richer blue tone, offering a modern update while nodding to Red Bull Racing’s roots. Team Principal Laurent Mekies explained that the livery reflects both progress and legacy.

“In the year that an Oracle Red Bull Racing car carries a Red Bull Ford Powertrains unit for the first time, it felt only right to celebrate the spirit we entered the sport with,” he said.

Four-time World Champion Max Verstappen welcomed the update. “The colours have changed a little, and it’s much better,” he said. “I love the shine — blue is my favourite colour. Everything feels fresh, but there’s still a lot to learn with the new car and engine.”

The spotlight then shifted to Visa Cash App Racing Bulls, where Liam Lawson and rookie Arvid Lindblad revealed a striking all-white livery accented with flowing blue lines. The cleaner, sharper look reflects the team’s evolving identity as it prepares for Formula One’s new era.

“This launch captures our evolution as a brand and a racing team,” said CEO Peter Bayer. “Everything reflects our ambition to be a culture-first team.”

As Formula One accelerates toward 2026, Red Bull’s Detroit reveal made one thing clear: the next era won’t just be about new rules — it’s about bold ideas, fearless innovation and racing into the future at full throttle.