TrewUp Launches Three New Capabilities to Close the Loop on CPG Trade Spend

TrewValidate, TrewInsights, and Trewdy let Finance and Sales teams verify, analyze, and optimize their trade spend data in one platform

DENVER, Sept. 1, 2026 /PRNewswire/ -- TrewUp, the #1 trade spend intelligence platform built for mid-market CPG brands, today announced a revolutionary launch: TrewValidate, TrewInsights, and Trewdy. Together, they extend TrewUp's depth and breadth of capabilities across the trade spend lifecycle, bringing generative clarity to Finance and Sales teams as they verify what they're being charged, see what their promotions delivered, and get answers on demand. Each is built to inform decisions.

"TrewUp wasn't built by software developers guessing at what CPG brands need, or by CPG operators guessing at what AI could do," said Kyle Barnholt, CEO and Co-Founder of TrewUp. "Between our leadership team, we've got more than 120 years of hands-on experience running trade spend, deductions, and finance inside CPG companies, matched by just as much depth on the AI and software side. When we say we understand the problem and know how to solve it, it's because we've lived both halves of it."

TrewValidate

TrewValidate matches a brand's promotional contracts against incoming distributor deductions, line by line, down to the UPC and retailer level, uncovering variances that used to stay invisible and surfacing whether each one matches on item, period, and rate. Most brands do this by hand today, checking a hundred-page deduction PDF against a contract. TrewValidate puts that comparison in front of the user, ready to approve or dispute.

TrewInsights

TrewInsights connects TrewUp's deduction and trade spend data to SPINS syndicated point-of-sale data, leveraging TrewUp's proprietary trade spend data to give brands a single view of how a promotion performed, not just what it cost. Brands can go straight to a retailer and a promoted group and see what was spent, what it drove, and whether it's worth doing again. This is post-promotion analysis most CPG teams want to do, but don't have the time for. Pulling it together by hand takes more time than most teams have.

Trewdy runs autonomous discovery across a brand's trade spend and deduction data, ready to answer questions like: Were we overspent at [retailer]? Did our last promotion actually work? What's our trade rate running at [retailer]? Trewdy surfaces the insight, so the brand can take the action that's right for them.

"These features exist because our customers told us what would enable them to optimize profitability and drive growth," said Kyle Barnholt, CEO and Co-Founder of TrewUp. "TrewUp has already processed more than $1.1 billion in deductions and tracked over $4 billion in purchase orders for our customers, reviewing more than 1.5 million deductions along the way. On average, that translates to about $100,000 or more recovered per customer, and roughly a four-time return on their subscription. TrewValidate, TrewInsights, and Trewdy are built to push that number even higher, by closing the gaps between what was agreed to, what was charged, and what actually worked."

TrewValidate, TrewInsights, and Trewdy are available now to TrewUp customers. Learn more at trewup.com.

About TrewUp

TrewUp is a trade spend intelligence platform built for mid-market CPG brands distributing through UNFI, KeHE, and Kroger, giving Finance and Sales teams a real view of trade spend performance, by retailer, by item, in real time. Trade Spend Maximized.

Media Contact

Brandy Baker[email protected] 

SOURCE TrewUp LLC