Twilio Invests in Enhanced Interoperability with Data Platforms and Data Warehouses with the Launch of Linked Audiences
5 months ago
Snowflake Quote: "Our collaboration with Twilio Segment is strategically aimed at amplifying the value we deliver within our AI Data Cloud ecosystem,” said Onil Gunawardana, Head of Product Marketing Data Cloud, at Snowflake “With the enhanced interoperability, we enable marketers to access and utilize our platform's data in new channels and effectively activate it in real-time at scale, ultimately leading to improved customer engagement and optimized business operations.”
LegalZoom Quote: "Breaking down silos across customer profiles and speeding up audience creation has been an area of focus for our team, and with Twilio Segment's Linked Audiences, we're able to deliver experiences on behalf of our customer every day," said Timothy Hobson, VP of Engineering at LegalZoom. "With exciting new efficiencies, accessible insights, and integrated account data, we're eager to see what new opportunities lie ahead for the LegalZoom ecosystem."
AR Quote: “Gaining access to unified customer data across a spectrum of activities is the key to meeting customers’ high expectations, especially in the age of digital engagement where proactive communications and hyper-personalization are top enterprise priorities," said Mila D'Antonio, Analyst at Omdia. "Delivering exceptional customer experiences depends on having complete customer profiles, understanding each customer's unique history and preferences, and having the ability and tools to act on such information in real time. Linked Audiences transforms customer engagement by giving leaders access to connected and complete CX customer data, essential tools for building lasting relationships.”
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