The Rise Of Online Shopping Ahead Of The Festival Rush

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The Rise Of Online Shopping Ahead Of The Festival Rush

By Dhiviya

As the festive season approaches, online shopping has emerged as the preferred method for purchasing clothing and other necessities. With a wider variety of options, competitive pricing, and the convenience of shopping from home, its no surprise that this trend continues to grow in popularity.

Many shoppers appreciate the ease and affordability offered by e-commerce platforms. Unlike physical stores, online platforms allow consumers to browse an extensive range of products without stepping out of their homes or dealing with the stress of traffic and crowded spaces.

According to Harian Metro, Norafiza Jaafar, a 37-year-old shopper, shared her reasons for choosing online shopping. "In addition to the many types of clothing available, we don't have to endure traffic congestion, and everything can be done at our fingertips. Moreover, I always make sure to shop for festive necessities early, and nowadays e-commerce platforms offer the latest fashion trends," she explained.

For the younger generation, online shopping represents more than just convenience; its a lifestyle. Nur Alia Izati Zainal, 20, embraces this modern approach, highlighting its energy-saving benefits. "Times have changed. If you want to shop for festive items, there's no need to leave the house. Many people dislike crowded places, so its much easier to shop online," she said.

Nur Alia also pointed out the advantages of shopping during live-stream events. "During live streams, there are more promotions, discounts, and vouchers given to customers, which are things we don't get when shopping in stores," she added.

While online shopping dominates, some still prefer a mix of both online and physical shopping experiences. Ain Nasuha Khairul Anwar, 24, shared her preference for purchasing festive clothing in physical stores. "For festive clothes, I prefer shopping in physical stores because I can check the fabric and try them on easily," she noted. 

However, she acknowledged that online shopping has its perks. "There are many fashion options and color choices available online. It's undeniable that shopping online is more convenient you don't have to leave the house. Especially during festive seasons, there are long queues and crowds everywhere," she added.The rise of online shopping has transformed the way people prepare for festive seasons. With continuous innovations in e-commerce platforms and the growing popularity of live-stream shopping, consumers can expect even more convenience, deals, and choices in the future. Whether shopping online or in-store, the festive season remains a time for celebration and joy, made simpler with the right tools at hand.

Source: Harian Metro