Three in Five Travelers Miss Cherry Blossoms Despite Timing Their Trip Around It: Klook’s New Guarantee Ensures Blooms or Your Money Back

Spring is the season of fleeting beauty and new beginnings where travelers chase the magic of cherry blossoms, but for three in five Singapore travelers, the dream of witnessing sakura in full bloom turns into disappointment, according to a survey by Klook. Despite planning their trips around the forecasts, the unpredictable shifting weather can affect bloom conditions – which means many arrive too early or too late. This year, Klook is looking to solve the biggest frustration of cherry blossom chasers with an industry-first “No Bloom, No Gloom” guarantee. 

Travelers Feel Hopeful This Spring to Catch the Cherry Blossoms

The charm of cherry blossoms is evident, with 9 in 10 travelers planning to catch them this year.

Travelers are most excited about 

Japan remains as the ultimate destination for cherry blossoms this year, favoured by 82% of Singapore travelers. However, the influencing powers of social media have inspired 76% to consider other destinations for their next cherry blossom trip, such as South Korea, Taiwan and Mainland China. According to the latest Klook Travel Pulse survey, Mainland China saw a seven-fold increase compared to previous years and emerged as a top destination for 2025, just slightly behind Japan. Interestingly, Klook found more than half of Singapore spring travelers (56%) are unaware that Mainland China boasts its own season of cherry blossom, a true hidden gem waiting to be discovered. 

The Cherry Blossom Struggle: Why Catching the Bloom is Harder Than It Looks

Even with forecasts, cherry blossoms have only a 10-day viewing window, compounded by the recent temperature fluctuations experienced by travelers last year. Japan saw unusual weather patterns, including warmer summers and delayed winters in 2024. This caused Japan’s cherry blossoms to bloom 15 days later, and Mount Fuji—Japan’s iconic symbol—was snowless in November, a first in its 130 years of recorded history. Travelers this year are planning with uncertainty. 

Top Challenges When Planning a Cherry Blossom Trip

Despite these challenges, the desire for fleeting experiences is much to be desired for this era of travelers who prioritise on experiences during their travels. Klook tracked a 35% increase in spring bookings to North Asia in March 2025 from Singapore, making it one of the most popular seasons to visit. One in three Singapore travelers are also willing to spend at least 10% more on cherry blossom experiences compared to other activities. 

Popular Cherry Blossom Experiences

“No Bloom, No Gloom”—Klook Takes the Guesswork Out of Cherry Blossom Season

For this upcoming season, Klook is offering travelers peace of mind with an industry-first cherry blossom guarantee.

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How It Works:

Klook is also offering up to 4x KlookCash for tours, hotel, car rental, and transportation bookings in select destinations during the campaign. Learn more https://www.klook.com/en-SG/tetris/promo/nobloomnogloom/.