Heineken Refreshes the Beat: Music, Moments, and Making New Connections

Heineken’s Refresh Your Music returns in 2025 with bold new energy, transforming everyday spaces into spontaneous music pop-ups and inspiring real-life connections between people.

Heineken’s Refresh Your Music is back for 2025, and this year, it’s turning up the volume in a whole new way. No longer just about refreshing playlists, the campaign is now about refreshing people’s social circles—bringing music lovers together in unexpected places, and sparking real connections through shared sound.

At the heart of this evolution is REFRESHING SESSIONS—a pop-up music series designed to break routines, blur boundaries, and unite people through the universal language of music. With surprise venues, genre-blending sets, and a touch of spontaneity, the sessions promise bold beats, great vibes, and memories in the making.

To deepen those connections, Heineken has partnered with Timeleft, a social platform designed to help people meet in person and have meaningful conversations. Through the app, participants can join in the REFRESHING SESSIONS, connect with new faces, and keep the good times rolling beyond the music.

MUSIC IN UNEXPECTED PLACES

Kicking off with an energetic launch at Good Juju Barbell Club, Heineken set the tone by turning the gym into a full-blown music venue. Guests were treated to genre-defying DJ sets, a vibrant social atmosphere, and of course, the refreshing taste of Heineken—all wrapped up in a setting no one saw coming.

These intimate, high-energy sessions are taking over non-traditional venues—from fitness centres and bookstores to gourmet grocers—reimagining how and where music can be shared. The goal? Step outside the expected and invite people to embrace something new.

At each REFRESHING SESSION, Heineken is curating unique DJ collaborations that blend different sounds, styles, and musical worlds. The launch event featured an electrifying deck-to-deck set by Blink and DJ Ashley Lau, two renowned names on the scene whose chemistry set the bar for what’s to come.

Expect more big names and bold mashups at upcoming sessions—each one with its own twist.

NEXT UP: A SUPERMARKET, A BOOKSTORE, AND BEYOND

The REFRESHING SESSIONS tour continues, popping up next at QRA, where Heineken will transform the supermarket into a live entertainment space, complete with pulsing beats and good company. After that, the energy moves to Eslite Bookstore, proving that anywhere can become a stage for connection and creativity.

Guests can use the Timeleft app to meet new people at each event, expanding their social circle while enjoying the music in truly unconventional settings.

These sessions all lead up to the main event: Heineken Refresh Your Music 2025 in June, where the campaign will culminate in a high-octane show featuring genre-blending artists and an international DJ headliner.

EXCLUSIVE REWARDS AND PRIZES

As an added bonus, attendees of REFRESHING SESSIONS will receive exclusive access to Heineken Refresh Your Music 2025. And for those who purchase Heineken in stores, there’s the chance to win a limited-edition Heineken vinyl player—bringing the spirit of discovery home.

So whether you’re into underground beats, house classics, or fresh fusions you’ve never heard before, there’s a REFRESHING SESSION with your name on it. Keep your eyes on Heineken Malaysia’s Instagram and Facebook for details on the next pop-up.

Follow Heineken® on Instagram and Facebook for the latest DJ lineup and to secure your exclusive, limited invites to the REFRESHING SESSIONS—an unforgettable musical journey not to be missed.

Heineken® and all campaign events are strictly for non-Muslims aged 21 and above. When you drive, never drink. Please #EnjoyResponsibly.

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