The real M. Nasir showed up on a Wonda billboard and Malaysians are loving it

You’ve probably seen your fair share of billboards while stuck in traffic. But every now and then, one comes along that actually makes you look twice. Recently, a new Wonda Coffee ad popped up featuring a famous Malaysian singer that will probably set most of you back with fond memories.

And that’s none other than Dato’ M. Nasir. If you’re thinking it might be AI or just someone who looks like him… don’t worry.

Yup, that’s really Dato’ M. Nasir on the billboard

The billboard features a close-up of Dato’ M. Nasir, his signature, and a short message that’s hard to miss:

If it feels familiar, it might be because another coffee brand, Zus, previously featured a campaign with a lookalike also named M. Nasir. This feels like a quiet nod to that… except this time, Wonda brought in the real deal.

It’s a small but clever twist. And it’s doing what good ads are supposed to do: making people talk, without needing to say too much.

Creative marketing that made people look twice

There’s something refreshing about how pared down this campaign is. There are no over-the-top gimmicks. No flashy edits. Just a legendary face, a clean layout, and one cheeky line that quietly does all the heavy lifting.

Without making a big fuss, Wonda has pulled off what feels like a textbook example of guerrilla-style marketing — the kind that doesn’t need a massive media push, but still manages to turn heads. Instead of chasing trends or bombarding us with CTAs, Wonda lets the idea breathe. The confidence is subtle, but very present.

Sometimes, that’s all it takes to get the internet buzzing, or at least earn a few smiles on someone’s daily commute.

In a time when ads often feel like they’re trying to be everything at once, this one is a nice reminder that sometimes, a sharp idea is more than enough.

Wonda is brand playfulness done right

There’s been a bit of light chatter online about whether this Wonda billboard is a playful nod — or maybe a subtle clapback — to other recent marketing moves in the coffee scene, especially the one from Zus that featured a M. Nasir lookalike.

But if it is, it’s all in good fun. There’s nothing mean-spirited here, just a bit of brand banter that feels cheeky rather than shady.

And if you’re wondering whether Dato’ M. Nasir actually drinks Wonda… well, let’s just say a little birdie told us that yes, he does.

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