Visit Malaysia 2026: 103 new flight routes approved

PUTRAJAYA, May 22 — A total of 103 new flight routes, 29 increased flight frequencies, and five chartered flights have been approved from several major destinations to boost global connectivity ahead of Visit Malaysia 2026 (VM2026).

Deputy Prime Minister Datuk Seri Ahmad Zahid Hamidi said this was announced during the meeting of the Cabinet Committee on Tourism and Culture, which he chaired here today.

He said the committee was of the view that a comprehensive VM2026 campaign up to the global level must be implemented with full government support.

Among the strategies include empowering the Malaysia Truly Asia and Cuti-Cuti Malaysia brands, joint promotions with airlines and tour operators, and market segmentation to attract high-profile visitors from around the world.

“The government is committed to driving the tourism sector as a key catalyst for the country’s economic growth in line with the aspirations of Malaysia Madani, especially its ‘Rebuilding the Economy’ thrust.

“This sector not only contributes to the gross domestic product but creates job opportunities and enhances the country’s competitiveness in the global market,” Zahid said in a statement today.

He said the committee was informed of seven major attractions for VM2026 — the Malaysia Mega Sale, Malaysia Cultural Festival, Global Meet, World Tourism Day & Conference, Official VM2026 Launch, VM2026 Year-End Sale, and VM2026 Countdown Celebration.

He added that the committee was briefed on the Sustainable Tourism Programme under the Greening Protocol.

“The Kuala Lumpur City Hall and the Selangor government will spearhead the implementation of the Greening Protocol, which encompasses low-carbon technology, green mobility, and the empowerment of urban green spaces. This aligns with the goal of positioning Malaysia as a world-class sustainable tourism destination,” he said.

To ensure the sector remains competitive, Zahid urged all ministries and agencies to join forces with the Tourism, Arts and Culture Ministry in driving the sector as a national agenda.

“The success of the nation’s tourism can only be achieved through coordinated policies and collective, inclusive implementation,” he said.

Zahid also called on all frontliners, especially at international entry points, in their role as the country’s mini ambassadors, to demonstrate friendliness and professionalism in welcoming tourists.

“I am confident that with the joint commitment of all parties, we can make Malaysia a top global tourism destination by VM2026,” he said.

— Bernama