B.I.G. Publika hosts Italian food showcase with the Italian Trade Agency

The vibrant sights, enticing aromas, and genuine flavours of Italy were brought to life at the launch of “Make It Authentically, Make It Italian,” a collaborative event by The Food Purveyor (TFP), the Embassy of Italy in Kuala Lumpur and the Italian Trade Agency (ITA).

Held at Ben’s Independent Grocer (B.I.G.), Publika on June 10, 2025, the event invited food lovers to immerse themselves in the essence of Italy through captivating live cooking demonstrations, delightful product sampling, and a carefully curated showcase of premium ‘Made in Italy’ goods.

A full Italian experience with pasta, gelato, and coffee

The event was officiated by Dr. Angela Donvito, Trade Commissioner of the Italian Trade Agency, together with Mr. Ivan Tan, Group Executive Director of TFP Retail Sdn Bhd. Guests were treated to an immersive Italian culinary experience, highlighted by a captivating live cooking demonstration from renowned Italian chef Stefano Criber, who expertly prepared pasta in a traditional cheese wheel. Attendees also enjoyed a sample of iconic Italian dishes, including fresh homemade pasta, crisp salad, and classic Tiramisù.

Complimentary illy coffee and Fabbri gelato were served to round up this gastronomic journey through delicious, high-quality and authentic “Made in Italy” ingredients.

She went on to highlight the event’s purpose:

Bringing the true taste of Italy to Malaysian shoppers

Mr. Ivan Tan, Group Executive Director of The Food Purveyor Retail Sdn Bhd said,

This special collaboration between The Food Purveyor and the Italian Trade Agency aims to further promote the rich heritage and exceptional culinary craftsmanship of Italian products in Malaysia.

Together, they seek to cultivate a deeper appreciation for the authentic flavours, time-honoured traditions, and unique stories that define ‘Made in Italy’.

This exclusive selection of authentic Italian products is now available at Village Grocer, Ben’s Independent Grocer, The Food Merchant, and BSC Fine Foods—bringing the true taste of Italy straight to your home.

For more information on Make It Authentically, Make It Italian, please visit Village Grocer or BIG or BSC Fine Foods

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