Trans, Genderfluid and Non-Binary Beauty Content Creators To Discover

From Jools Lebron to Sunset Makeup, these beauty influencers are delving into all things expression and identity.

As Pride Month comes to a close, we’re shining a spotlight on the trans and non-binary community within the beauty space. Ahead, find our favourite beauty content creators to follow and support!

Nikkie de Jager

Nikkie de Jager has been a staple on beauty YouTube for over a decade, best known for her bubbly personality, full-beat looks and best-selling beauty brand. The creator came out as a trans woman in 2020 in a YouTube video, and has since cemented her position as a visible trans icon in the industry. If updates on the latest beauty trends and fun makeup challenges are your thing, consider giving her a follow!

Instagram | TikTok | YouTube

Jools Lebron

Also known as the icon behind the “very demure, very mindful” trend that took over TikTok last year, Jools Lebron is a content creator who dabbles in both comedy and beauty. With 2.3M followers on TikTok and 200k followers on Instagram, she has been open about her journey with transitioning, sharing that her sudden rise to fame allowed her to finance her transition. Follow her for makeup and hair tutorials served up with plenty of good laughs.

Instagram | TikTok

Frederic Chen

Whether you’re looking for the perfect eyeliner tutorial or creative, avant-garde makeup inspo, Freddie Chen is here to deliver. She has amassed a following of 580K Instagram Followers, 1.31M YouTube followers, 777K TikTok followers, and has recently come out as trans, sharing her journey across all her platforms. And, if you’re looking to go a little deeper than just beauty, Chen also covers everything from fashion to activism, served up with some poignant commentary.

Instagram | TikTok | YouTube 

Angelina Fraidany, Sunset Makeup

This queer and non-binary content creator serves as the face of their independent beauty brand, Sunset Makeup, which specialises in goth, SFX and cosplay makeup essentials. The brand counts the likes of Chappell Roan among its loyal following, and Fraidany’s unreal makeup creations have earned them a following of 451K Instagram followers and 295.1K TikTok followers.

Instagram | TikTok

Ivan Lam

Ivan Lam is a New York-based creator who hails from Malaysia (yay, representation!). Lam identifies as genderfluid and has been incredibly candid about their journey to self-love. From hair, makeup and skincare tutorials, they are a great source for must-know beauty tips. Plus, they’re also a boundary breaker, championing honest conversations about everything from acne skincare to impostor syndrome—and they do it all while serving looks. If you’re curious about what being genderfluid means and looks like, Lam is telling all on their platforms.

Ryan Bailey Potter

If there’s one thing we’re obsessed with, it’s Ryan Bailey Potter’s masterful command of all things hair and makeup. The creator came out as trans in the last couple of years, and she’s been sharing snippets from her transition alongside her usual beauty and fashion content ever since. Whether you’re looking for inspiration to experiment more with your look or you just want some great tips to heed, look no further!

Instagram | TikTok

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