A Segamat reforestation project by AEON continues the Malaysia-Japan forest legacy

Building on the success of the Malaysia-Japan Friendship Forest Programme in Bidor, Perak, AEON is proud to launch a new three-year reforestation initiative in Segamat, Johor.

The project is part of the ongoing legacy of the Malaysia-Japan Friendship Forest Programme, in collaboration with the Forest Research Institute Malaysia (FRIM). It marks the next chapter in AEON’s long-standing commitment to environmental sustainability, biodiversity conservation, and community development.

The event also signified the official completion of the Malaysia-Japan Friendship Forest Programme in Bidor, which took place from 2014 to 2023. In this 3-phase project, AEON successfully planted 30,000 trees of rainforest species on a 22.75-hectare site that was once a tin mining area. The initiative also contributed to the 100 million tree planting campaign by the Ministry of Natural Resources and Environmental Sustainability.

Segamat will see 30,000 trees planted over the next 2 years

The Segamat Reforestation Project was officially announced during a ceremony held at FRIM in Kuala Lumpur last Friday. During the event, Naoya Okada, Managing Director of AEON CO. (M) BHD and Dato’ Dr. Ismail Parlan, Director General of FRIM exchanged a Letter of Intent (LOI), symbolising the joint commitment to the initiative.

The exchange was witnessed by Dr. Norwati Muhammad, Deputy Director General (Research) of FRIM, and Tsugutoshi Seko, Deputy Managing Director of AEON.

As a symbolic gesture to mark the Segamat initiative, a tree planting session was also held at Padang 44, FRIM Kepong. Among the species planted were meranti temak nipis (Anthoshorea roxburghii), meranti tembaga (Rubroshorea leprosula), and sesenduk (Endospermum diadenum).

The initiative in Segamat will see 30,000 trees planted over 36 hectares of land in three phases, with 10,000 trees planted per phase. The project, which will run from 2025 to 2027, aims to replicate the environmental success of Bidor, which transformed a former tin mining site into a vibrant ecosystem.

Good things happen when corporate care meets expert research

Naoya Okada expressed his appreciation for the continued partnership.

Meanwhile, Dr. Ismail said that FRIM appreciates AEON’s continuous commitment towards environmental sustainability. 

This ongoing initiative reflects AEON’s commitment to Environmental, Social, and Governance (ESG), supporting environmental restoration, community engagement and sustainable growth for future generations.

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