All the New Beauty Brands Launching in Malaysia This 2025

From the viral hit Fwee to the Jennie-approved Pleuvoir and more, we’ve rounded up all the new beauty brands that are set to launch in Malaysia in 2025.

2024 was a big year in beauty, with K-beauty staples sweeping the market and Australian labels making their mark. We’re just four months into 2025, but it’s looking like this year is set to be even bigger than the last.

Ahead, we’ve rounded up all the new-to-Malaysia brands that have launched or will be launching in 2025—find the full roundup below:

READ: 11 Beauty Brands That Launched in Malaysia in 2024

Note: This list will be updated with more brands.

Pleuvoir

Founded in 2020, this Seoul-born fragrance brand counts Blackpink’s Jennie among its loyal cult following—and for good reason. Representing a fresh beginning after the rain, Pleuvoir’s scent creations capture the essence of nature, allowing you to set aside a moment of warmth and renewal in your routine and integrate beautiful scents into your body care and fragrance rituals.

Coming soon to Sephora Malaysia.

D’Alba

Inspired by the Alba region in Piedmont, Italy, D’Alba is a lifestyle beauty brand that puts one key ingredient at its core—white truffle. From antioxidant protection to brightening, firming, and smoothing effects on your complexion, the brand’s truffle-infused lineup is a luxurious way to elevate your everyday beauty routine.

SHOP HERE

Haus Labs

Little Monsters, get ready to go Gaga (sorry, it had to be done)! Haus Labs has officially launched in Sephora Malaysia, so you can finally treat yourself to the full lineup of high-tech skincare-infused makeup. Whether you’re going glam with the best-selling Triclone Skin Tech™ Foundation or glowy with the Bio-Radiant™ Glassy Balm Highlighter Stick, one thing’s for sure—you’ll be reaching for these essentials over and over again!

SHOP HERE

Charlotte Tilbury

Charlotte Tilbury needs no introduction. The eponymous brand is the brainchild of legendary makeup artist Charlotte Tilbury, and its celebrated lineup boasts countless viral icons. From modern glamour essentials like the viral Pillow Talk Beauty Light Wand to the universal Matte Revolution Lipstick, you can now shop the full lineup exclusively at Sephora. 

SHOP HERE

Fwee

This vegan and cruelty-free brand has swept the viral space this year, drawing eyeballs far and wide thanks to its three bestsellers: The Lip & Cheek Blurry Pudding Pot, Lip & Cheek Glowy Jelly Pot and 3D Voluming Gloss. Good news for those who have been hankering to give these products a try—Fwee is now officially available at Sephora Malaysia! That’s right, there’s no need to fly to Seoul just to get your hands on them.

SHOP HERE

Anillo 

This K-beauty brand specialises in all things hair and body, turning your shower and self-care routine into a sensorial experience with its delightful signature scents. The brand’s roster includes hair and body mists, skin-friendly lotions, fragrances and more, all of which will be available to shop at Sephora Malaysia this year.

Available soon at Sephora Malaysia.

Born to Stand Out

Specialising in perfumes and cosmetics, Born to Stand Out has garnered a cult following worldwide. With its alternative approach to beauty, it’s a no-brainer choice for those looking for a new signature scent that doesn’t play by the rules. Better yet, it’s available to shop on our shores now!

SHOP HERE

La Beauté Louis Vuitton

Expanding on its fan-favourite fragrance collection, Maison Louis Vuitton has announced that its first-ever cosmetics label will be launching in Autumn of this year. The beauty collection is set to be under the creative direction of renowned British makeup artist and visionary Dame Pat McGrath. Details on the product range are still to follow, but stay tuned for more updates!

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