HOMESOY Wants You (and Your Squad) to Get Checked

October isn’t just any regular month (despite this writer getting excited about his year-end leave). It’s Breast Cancer Awareness Month and HOMESOY is back with the sequel to last year’s hit campaign. Remember Stop That Dot? Yeah, the one that got 11,000 women to go for screenings (basically the size of a mini Sunway Lagoon crowd). This year, it’s called Stop That Dot Together. Yes, TOGETHER, and it’s all about making check-ups less scary and more like an act of love you do with your besties, mum, or even your partner.

And because HOMESOY isn’t just talk, they’re pledging RM50,000 to Cancer Research Malaysia in 2025. That’s not just soy milk money, that’s long-term commitment energy.

Soy Milk = More Than Just Tau Fu Fa Energy ????✨

Here’s a flex: Asian women who consume more soy (yes, that includes tau fu fa, soy milk, and all the good stuff) have historically had lower breast cancer rates. Why? Because soy has isoflavones. WHAT IS ISOFLAVONES? You may be screaming through your screen. Firstly, geez, why need to scream lah? Hahaha. But Isoflavones are plant compounds that are NOT human estrogen, but have been shown in some studies to help protect against breast cancer.

And HOMESOY’s new 3.0 soya milk isn’t just the OG you grew up with, it’s enriched with protein, fibre, calcium, and vitamin D. Low in saturated fat, linked to lower chronic disease risk, and suitable for women at all life stages (yes, even during motherhood). Basically, health glow-up in a carton.

Why This Actually Matters ????

Here’s the scary part: 1 in 20 Malaysian women will develop breast cancer in their lifetime. And over 50% are only detected at Stage III or IV, when it’s way harder to treat. Too many people think, “I’ll only check if got lump or pain.” Wrong move. Early detection is literally the difference between treatment success and heartbreak.

The Campaign – Where Fun Meets Feels ????

HOMESOY is making screenings less clinical, more community:

Real Talk: Sheena’s Story ????

One of the most inspiring parts of the campaign comes from Noor Shareena Aleeya Saiful Adli (Sheena). Diagnosed with Stage 1 breast cancer at just 35, with no family history, she was shocked. But thanks to early detection, she’s now thriving, raising her daughter, living her best life, and motivating her loved ones (like her friend Mashita) to get screened too.

TL;DR for the Gen Z Short Attention Span ????

???? Screening = self-love with your squad.???? Soy milk = lowkey health hack.???? Talk about it = awareness is the new flex.

Because nothing says empowerment like taking care of yourself and your community.

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