Google Wallet adding new 'purchase and pass' personalization settings

Upcoming Google Wallet settings will provide a “new way for you to get more personalized recommendations” from your “purchase and pass” history.

If these settings are enabled, Google will use your purchases (like online Google Pay transactions) and stored passes, including loyalty cards, event tickets, and boarding passes to offer more personalization across first-party services.

This can take the form of more personalized ads, offers, promotions and recommendations, like determining from a pass which airline you prefer when booking a flight, or getting related suggestions if you download a running app. Google notes how “people expect online experiences to be tailored.”

On the privacy front, use of purchases and passes can be disabled entirely. If enabled, granular options let you turn on/off whether it’s used for organic personalization (like in-app recommendations), ads personalization, and/or ad measurements. 

Advertisement - scroll for more content

At a high-level, Google will not sell this purchase and pass information to third-party companies. And as always sensitive information is not used for ad targeting.

These settings are rolling out to US users “over the coming months,” and they’ll receive a notification in Google Wallet once it becomes available. More details will be available in this support document.