Naga DDB Tribal Wins Big at Kancils

Naga DDB Tribal flexed their muscles in a very big way this week: the agency just bagged Agency of the Year 2025 at the Kancil Awards, proving once again that longevity + cultural relevance = still winning in this chaotic ad world.

And they didn’t win by accident. They swept awards across a whole buffet of Malaysian brands: Ayam Brand, Astro, CelcomDigi, KFC. They dominated the biggest provinces of makan, entertainment, telco and fried chicken. If you’ve laughed, cried, or had your heart squeezed by a Malaysian ad this year… chances are, it might’ve been them.

???? The Big Win: Ayam Brand’s “Makan Lain Macam”

One of the only five Gold Kancils awarded this year went to Ayam Brand’s “Makan Lain Macam” campaign which was a bold, emotional, very Malaysian idea that hit everyone right in the nostalgia and food feels.It wasn’t just clever. It was culturally true. And people felt it.

????️ What the Head Honchos Said

Kristian Lee, Group Executive Director of The Foetus Group & Naga DDB Tribal, basically said:

Alvin Teoh, Chief Creative Officer, added:

Honestly? Mood.

???? Why Naga Keeps Winning

Everything the agency produced this year had one thing in common: stories rooted in real Malaysian behaviour, humour, culture and chaos.

Basically: culture + insight + innovation = certified banger.

???? A Big Year, and 2026 Is Looking Loud

This award is the cherry on top of a packed year:

It’s giving momentum. It’s giving main-character energy. It’s giving “we’re not slowing down for anyone.”

As 2026 approaches, Naga DDB Tribal says they’re aiming to push Malaysian creativity even further — more relevance, more imagination, more culture, more stories that actually sound like us.

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