Samsung Explores How Trust, Security And Privacy Shape The Future Of AI At CES 2026

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Samsung Electronics Co., Ltd. hosted a panel of global experts titled “In Tech We Trust? Rethinking Security & Privacy in the AI Age” as part of its Tech Forum series at CES 2026. Held at The Wynn in Las Vegas, the session brought together experts in technology, research and ethics to examine how trust has emerged as one of the most critical factors shaping how people adopt and engage with AI as it becomes more deeply embedded in daily life.

Making Invisible Intelligence Feel Trustworthy

As AI increasingly anticipates needs, curates routines and operates autonomously across devices, panellists Allie K. Miller, Amy Webb, Zack Kass, and Shin Baik emphasised that trust must be earned not through promises, but through consistent and understandable behaviour.

During the session, Samsung outlined its trust-by-design approach, highlighting the importance of AI systems that are predictable, transparent and easy for users to control. Miller noted that users increasingly want clarity over whether AI models operate on-device or in the cloud, how data is secured, and what features are AI-powered. According to the panellists, this level of visibility is key to building confidence in AI-driven experiences.

Samsung also highlighted how on-device AI enables personal data to remain local whenever possible, while cloud-based intelligence can be used selectively when greater speed or scale is required, offering flexibility without compromising privacy.

Security Built For An AI-Driven World

The discussion also addressed how security must evolve as intelligence becomes distributed across smartphones, televisions and home appliances. Samsung pointed to its Samsung Knox security platform, which protects devices from the chipset level upwards, as well as Knox Matrix, a cross-device security framework that enables devices to authenticate and protect one another.

Shin Baik explained that trust in AI begins with proven security, adding that as ecosystems grow more interconnected, protection must extend beyond individual devices to the entire network. Through continuous authentication and monitoring, each device contributes to a more resilient security environment.

A Cross-Industry Conversation On The Future Of Trust

The panel also explored the broader relationship between trust, transparency and adoption. Kass highlighted that while misinformation and misuse remain challenges, technological countermeasures will play a critical role in addressing AI’s risks. Webb added that consumer behaviour is often driven more by convenience than trust alone, suggesting that ease of use remains a powerful factor in AI adoption.

As AI becomes increasingly invisible, the panel concluded that long-term trust will be earned by technologies that prioritise security, transparency and meaningful user choice from the outset.