Naga DDB Tribal Appointed as Creative Agency for U Mobile

Naga DDB Tribal has been appointed as the creative agency-of-record for Brand and Marketing Services for U Mobile following a rigorous multi-agency pitch. The appointment, which started officially January 1st 2026, signals the start of a strategic partnership, with Naga entrusted to support brand strategy, integrated marketing communications, and always-on creative development across key consumer and product initiatives. This win not only reinforces Naga DDB Tribal’s enduring experience in the telecommunications sector, but also marks a shared ambition between both parties to drive stronger brand presence, commercial impact, and long-term creative growth.

U Mobile’s appointment of Naga DDB Tribal comes at a defining moment as the brand accelerates into a new phase of growth. As Malaysia’s newest 5G network provider, U Mobile is poised to elevate how Malaysian consumers and businesses connect, communicate, and engage with digital services.

As the telco landscape continues to evolve, Naga DDB Tribal sees this partnership as an opportunity to redefine how telco brands connect with Malaysians — uniting creativity, technology, and cultural insight to shape narratives for a new generation. This appointment marks the fourth major new-business success for the agency in 2025, following its Proton win and the successful retention of Astro and Prudential through competitive pitches. Together, these achievements reinforce Naga DDB Tribal’s continued evolution as one of Malaysia’s most enduring creative agencies — grounded in experience, driven by innovation, and committed to reinvention.