Roku is in 'more than half' of US homes, crosses 100 million milestone

Roku has hit a major milestone, with its platform now being used in 100 million households around the globe.

In a post, Roku says that it has “surpassed 100 million streaming households worldwide,” which includes homes that are using a Roku streaming device, TV with Roku built-in, as well as Roku’s own first-party TV sets. The measurement was made using the “number of distinct user accounts streaming on the Roku platform in a given 30-day periodnumber of distinct user accounts streaming on the Roku platform in a given 30-day period.”

On top of this, Roku says that its platform is “used by more than half of all U.S. broadband households.”

This measurement is effectively a user count, with Google TV not having shared a comparable number. In Google’s last update, shared in late 2024, the platform was said to have more than 270 million active devices, but a single Roku account could include more than a single device. A recent report suggested that number is likely over 300 million at this point, but also brought out that Google TV may have a monetization problem behind the scenes. Another report suggested that Google TV’s market share will somewhat falter, with a big drop in North America.

Advertisement - scroll for more content

Follow Ben: Twitter/X, Threads, Bluesky, and Instagram

You’re reading 9to5Google — experts who break news about Google and its surrounding ecosystem, day after day. Be sure to check out our homepage

for all the latest news, and follow 9to5Google on Twitter

to stay in the loop. Don’t know where to start? Check out our exclusive stories

, and subscribe to our YouTube channel