MetaNovas Launches Orphic, An Agentic AI Platform To Take CPG Products From Lab To Shelf

The platform runs product innovation end to end, from mechanism discovery and formulation through regulatory review and the marketing story—the full sequence most AI-in-consumer-goods companies never complete.

— MetaNovas today launched Orphic out of stealth, following collaborations with global consumer brands. Orphic is an agentic AI platform built to run CPG product innovation end-to-end from mechanism discovery through formulation, regulatory navigation, and go-to-market storytelling.

MetaNovas’ pitch: the consumer industry’s failure mode isn’t bad chemistry; it’s coordination. A chemist lands on a promising ingredient, hands it to regulatory, who hands it to manufacturing.

Manufacturing then discovers the process doesn’t scale; by the time it’s complete, the company has sunk months and budget into something it can’t ship. Stitching together separate point solutions hasn’t fixed that, MetaNovas argues, because none of those tools can see what the others are doing.

“Traditional CPG software solves point problems like formulation or compliance. Orphic bridges the gap between them, using an autonomous engine that understands the science and the business constraints,” said Lun Yu, Co-Founder and CTO of MetaNovas. “We spent years running these projects for brands as consulting engagements,” added Meijie Wang, Co-Founder and CEO. “This year we turned that process into a platform, so a brand doesn’t have to bring us a project. They can run it themselves.”

Before Orphic existed as a product, MetaNovas ran this work as consulting engagements. Brands brought a problem, and the team worked through it end to end, from mechanism discovery and ingredient screening to formulation, regulatory compliance checks, and the marketing story the finished product needed.

That work made it clear that product innovation is not a single-tool problem. Each stage requires different capabilities, and the handoffs between them are where projects stall. Orphic is that entire process rebuilt as a platform, so brands can run it directly instead of commissioning it.

Orphic was shaped and stress-tested through R&D collaborations with global consumer goods companies, with each capability tested against live product briefs, regulatory constraints, and manufacturing timelines.

Orphic works as a single workspace rather than a set of tools. A Super Agent reads the brief and calls on the skills and experts the project actually needs, whether that is mechanism discovery, ingredient screening, omics analysis, formulation, regulatory review, or the marketing story at the end.

Each skill/expert is trained on the domain, not just the task, so a formulation recommendation already accounts for what regulatory will accept and what manufacturing can run.

Brands can also build their own. Teams define expert agents around their own formulation standards, regulatory footprint, or category knowledge, so the platform runs on how that company actually works rather than on a generic template.

A recent internal test ran a real brief through the platform: a complete project proposal for an ingestible beauty supplement, the kind of package that normally takes R&D, regulatory, competitive intelligence, and IP roughly two weeks to assemble. Running the same brief through Orphic took about an hour.

The platform benchmarked ten competing products across six mechanisms, built a formulation of eight actives with per-serving doses and safety margins, anchored each ingredient to published human trials annotated by study population, endpoint, and dose, checked viability under regulations in the US, EU, and Asia, and flagged three patent applications for legal review.

MetaNovas says Orphic will expand as more brands join, extending the system to the broader CPG market, with autonomous coordination across the full brand lifecycle as its next proof point.

About the company: Founded in 2021 in California, MetaNovas designs functional molecules from scratch using generative AI, large language models, and multi-omics analysis, validates them in the wet lab, and brings them to market. Over five years, MetaNovas has worked with top-tier global beauty, personal care, and consumer health companies, including several Fortune 500 groups. The knowledge graph behind its molecular work now also drives Orphic, an agent platform that runs the full workflow for product innovation across beauty, personal care, food & beverage, and supplements.

Contact Info: Name: Tao WenEmail: Send EmailOrganization: MetaNovasPhone: +1 (718) 755-6684Website: http://metanovas.com

Release ID: 89202486

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