Apple’s ‘Designers of Tomorrow’ highlights creative projects from emerging designers

Apple, in collaboration with Design Miami, is highlighting four creative projects from emerging designers in this year’s ‘Designers of Tomorrow’ exhibition, which opens today at Hôtel de Maisons in Paris. Here are the details.

Apple today published an interesting press release highlighting the work of five designers, who “integrated Apple products into their creative processes” to develop their projects.

Now in its second year, Apple’s “Designers of Tomorrow” initiative is organized in partnership with Design Miami. As Apple explains, this year’s participants were selected by a jury that included the company’s vice president of industrial design, Molly Anderson.

Here’s Apple on this year’s theme and the designers’ approach to it:

According to Rodman Primack, the program’s curator, the artists’ works “demonstrate the power of objects to shape our physical environments and transform the human experiences that are possible within them.”

Throughout the press release, Apple details how the selected designers used its products to develop their projects. Egyptian-Danish architect Charabi, for instance, relied on a MacBook Pro for sketching and 3D modeling, while Seoul-based designer Lee used an iPad Pro and Apple Pencil to sketch ideas and take notes.

Brooklyn-based designer Rower says she used an iPhone to document her creative process and Keynote to experiment with images and text, while the duo behind Mexican design studio Parafernalia said they used the iPhone, iPad Pro, and Procreate to collaborate remotely between Monterrey and Mexico City via FaceTime.

As with Apple’s recent showcase of the “From Earth to Sky” fashion collection, it may be tempting to dismiss the exhibition as a marketing effort. But if you’re into design, it’s always interesting to see how professional designers use the same tools we’re familiar with to come up with such different kinds of creative work.

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