Hennessy Recruits LeBron James For New Limited Edition Bottle

The worlds of spirit and sport have come together courtesy of a new partnership featuring an iconic brand and personality. Hennessy, the world’s leading cognac, and basketball legend LeBron James have officially put their heads together to reveal a new limited-edition bottle.

Score On Creativity

Both the brand and personality have unveiled ‘Hennessy Limited Edition by LeBron James’ – a V.S bottle collaboration available globally starting on September 30, 2024.

This first-time collaboration unites two giants in their respective fields and brings an unexpected twist to fans and the industry alike. Their mutual respect, shared drive for excellence and commitment to pushing boundaries makes this partnership a celebration of greatness and serves as a reminder that Hennessy is made for more.

Design Ethos

The limited-edition bottle features fresh, vibrant and distinctive designs, which nod to James’ impact on and off the court. Both the bottle and gift box showcase an illustrative portrait of James in purple and orange.

The iconic Hennessy Bras Armé is reimagined, sporting a sleeve as a tribute to James and intertwined with his trademark crown. The blend will remain the same and continue to deliver on the bold, yet smooth character that has made Hennessy V.S one of the most popular cognacs in the world.

“As an admirer of Hennessy and its iconic brand, I’ve always appreciated its commitment to basketball and how it celebrates the sport’s influence on and off the court,” said James. “I was fortunate enough to visit the Maison in Cognac a while back, and seeing the care and craftsmanship that go into creating each bottle was pretty incredible. Thiscollaboration represents a shared sense of dedication and discovery coming to life for everyone to enjoy.”

Beyond Just A Bottle

To highlight the cognac’s versatility, James put a fresh twist on the Hennessy Margarita cocktail featuring Hennessy V.S, lime juice, orange liqueur, orange juice and agave syrup.

The addition of orange juice comes directly from James, inspired by a recent tasting experience in Cognac where he experienced the different possibilities of the spirit and discovered that Hennessy is enjoyed more than just neat, complementing a wide range of serves.

“We are elated to officially welcome LeBron James to the Hennessy family after many years of mutual admiration and friendship,” said Antoine Varlet, Senior Vice President, Hennessy U.S. “LeBron is not just a basketball star, but someone who redefines boundaries in sport, style, culture and beyond. This partnership is more than just a collaboration, it’s a statement about what’s possible when two cultural icons come together.”

(Images: Hennessy)

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