'Celebrations Are Best When Your Phones Take a Rest' - Heineken® Rekindles Real Connections This Festive Season

KUALA LUMPUR, 29th November 2024 – As the festive season draws near, Heineken® encourages everyone to step away from screens and embrace authentic moments. With the message Celebrations Are Best When Your Phones Take a Rest, Heineken® is inviting people to put their phones down and fully connect with friends and loved ones.

Earlier this year, Heineken® launched a global campaign centered around the Boring Phone. This campaign champions the central idea of “disconnecting to reconnect,” and highlights the joy of real-life connections over digital interactions – keeping it “boring” online to focus on meaningful moments with friends, places, and experiences offline.

Kicking off the festive season on 18th November, Heineken® Malaysia brings this message to life with its “Celebrate Boring” campaign, which unfolds through a series of engaging global brand films, followed by digital activations and on-the-ground experiences designed to inspire Malaysians to swap screen time for face-to-face connections.