Tiger Beer Unites Communities with ‘Together We Roar’ Campaign for Chinese New Year

With the Year of the Snake festivities starting super early in 2025, it’s not too soon to make your plans to celebrate with Tiger Beer!

This Chinese New Year, Tiger Beer is encouraging everyone to reconnect with their tribe and celebrate the bonds that inspire courage and progress. With its 2025 campaign, Together We Roar, the iconic beer brand is bringing consumers a series of festive activities, promotions, and special collaborations, all designed to highlight the importance of community and shared success.

TIGER TOWN: CELEBRATE TOGETHERNESS

From January 9th to 12th, 2025, Tiger Beer will bring the spirit of celebration to life at Tiger Town, hosted at Piazza, Pavilion Bukit Jalil. Collaborating with the popular Tǎng Píng Live Cafe Bar, the event promises vibrant performances, games, food, crafts, and live music by notable artists like 3P and Jeryl Lee.

Guests can book tables for groups of eight for just RM388, which includes a three-hour session with 20 bottles of Tiger beers, a Yee Sang set, skewers, and refreshments. Attendees can pre-register at tigercny.tigerbeer.com for free entry and a complimentary Tiger Crystal bottle.

Julie Kuan, Marketing Manager of Tiger Beer Malaysia, shared, “Chinese New Year is a time to celebrate bonds and enter the Year of the Snake with courage. Our Together We Roar campaign is a platform for Malaysians to energise their connections and celebrate their journey with those who matter most.”

PROMOTIONS AND GIVEAWAYS

Tiger Beer is extending festive cheer across Malaysia with exciting promotions until 15th February 2025. Highlights include:

For more information, visit tigercny.tigerbeer.com or follow Tiger Beer on social media. Promotions are subject to terms and conditions, while stocks last.

Tiger Beer reminds everyone to drink responsibly and refrain from driving under the influence. All events and promotions are strictly for non-Muslims aged 21 and above.

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