February Rookie Idol Group Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for rookie idol groups!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of various rookie idol groups, using big data collected from January 4 to February 4. Only idols who debuted in 2023 or later were considered for the rankings.

BABYMONSTER shot to the top of this month’s list after seeing an impressive 113.52 percent increase in their brand reputation index, bringing their total score for February to 1,692,919. High-ranking phrases in the group’s keyword analysis included “BILLIONAIRE,” “world tour,” and “MONSTIEZ,” while their highest-ranking related terms included “prove,” “reveal,” and “surpass.” BABYMONSTER’s positivity-negativity analysis also revealed a score of 90.43 percent positive reactions.

TWS took second place for the month with a brand reputation index of 1,567,254, marking a 9.01 percent increase in their score since January.

BOYNEXTDOOR rose to third place with a brand reputation index of 1,142,320, marking a 36.63 percent jump in their score since last month.

QWER came in fourth place with a brand reputation index of 951,643, while ILLIT rounded out the top five for February with a score of 723,354.

Check out the top 30 for this month below!

Watch many of the above groups perform at the 2024 MBC Music Festival on Viki here:

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And the 2024 SBS Gayo Daejeon below!

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