“Ngopi Dulu & Kekal Kental Bersama”: NESCAFÉ’s Heartfelt Tribute to Everyday Malaysian Heroes

If there’s one thing Malaysians know how to do best, it’s to ngopi dulu, take a breather, sip a strong cup of kopi, and keep going no matter what life throws at us. And that’s exactly the spirit behind NESCAFÉ’s latest movement, “Ngopi Dulu & Kekal Kental Bersama” (“Have a Coffee First & Move Forward Together”). It is a national shoutout to all Malaysians who wake up every day and hustle hard with heart.

This isn’t just another ad campaign. It’s a celebration of the tenacity, confidence, and determination that keep Malaysia moving. Whether you’re providing for your family, helping your community, or chasing a personal dream, NESCAFÉ wants to remind everyone: we’re strongest when we stay kental together. ????????????

And to make it even more special, the brand teamed up with Black Hanifah to create an anthem that hits right in the feels “Kental Bersama”, a song that celebrates Malaysians’ unbreakable spirit.

The campaign highlights three Malaysians whose lives define what it means to stay strong, stay kental.

There’s Dr. Madhu, aka Dr. Teddy Bear, who spends his nights treating the homeless in KL. Then there’s Kak Dell, a Grab driver and tuition teacher with big dreams of becoming a writer, because ambition doesn’t clock out. And of course, Black Hanifah himself, whose music is powered by his humble beginnings and deep love for family.

All three come together in the “Kental Bersama” music video, each representing the diverse dreams and struggles that connect us as Malaysians.

And because no good story ends without a good brew, NESCAFÉ also dropped their latest coffee innovation, the NESCAFÉ Triple Shot. It’s their boldest coffee yet, brewed strong enough to keep up with Malaysia’s hardworking, never-say-die energy.

With “Ngopi Dulu & Kekal Kental Bersama,” NESCAFÉ isn’t just selling coffee, it’s serving up a reminder that resilience, purpose, and connection are what truly fuel Malaysia.

So the next time life gets tough, take a sip, take a breath, and kekal kental, together. ☕❤️