LEGO® Botanicals Wants You to Build Love That Actually Lasts This Valentine’s Day

Flowers are lovely. But they fade. Memories? Those stick. This Valentine’s Day, The LEGO Group is inviting couples, friends and families to celebrate love a little differently with “Keep It Fresh”, a campaign centred around the LEGO® Botanicals collection where brick-building becomes a shared moment, not just a gift. From immersive pop-ups to surprise street...