PUMA Reunites With ROSÉ for New H-Street Campaign

PUMA has unveiled the latest chapter of its campaign with ROSÉ, spotlighting the return of the archival-inspired H-Street sneaker.

The new campaign places the silhouette within a surreal suburban setting, blending familiar neighbourhood imagery with understated fashion styling as the H-Street becomes part of ROSÉ’s everyday world.

Originally introduced as a lifestyle sneaker in 2003, the PUMA H-Street traces its roots back to PUMA’s late-1990s Harambee running spike silhouette. Designed with lightweight construction and sprint-inspired proportions, the shoe retains its low-profile shape, breathable mesh upper and signature T-shaped toe box.

For 2026, the H-Street arrives in a new “Ivory” colourway accented with metallic detailing, balancing neutral tones with subtle flashes of shine while maintaining its performance-inspired aesthetic.

The relaunch continues PUMA’s strategy of reintroducing archival sportswear silhouettes through contemporary fashion and cultural collaborations, with ROSÉ positioned at the centre of the campaign.

The PUMA H-Street will be available from 7 May 2026, priced at RM399.