Meta launches Instants, a new iPhone app and Instagram feature for ephemeral sharing

Meta just launched a brand new iPhone app called Instants. Built around ephemeral photo sharing, the new social media app is also the latest Instagram feature. Here’s what it does.

Instants is both a standalone iPhone app and feature inside of Instagram

Meta describes Instants as “a new way to share in the moment – with spontaneous, unfiltered photos– with friends.”

Here’s the high level description of the new app and feature from Meta:

Why is Meta launching a new iPhone app and Instagram feature around ephemeral photo sharing? The company explains that it wants to push on organic social sharing.

Here’s how the new Instants feature on Instagram works

Next, Meta details five ways to use the new Instants feature and app:

Meta describes Instants as primarily a new feature inside Instagram.

However, it says that early testers wanted a faster way to use Instants. For that reason, it’s “experimenting” with a standalone app.

Instants for iPhone is available in the App Store starting today where offered, and the new Instagram feature also arrives now as a global release.

You can learn more about how Instants works here.

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