Huda Beauty launches Easy Bake Intense Eau de Parfum inspired by cult-favourite powder

KUALA LUMPUR — The unmistakable scent behind Huda Beauty's Easy Bake Loose Powder has been transformed into a fragrance of its own with the launch of Easy Bake Intense Eau de Parfum, a floral gourmand creation designed to bring the brand's signature beauty ritual beyond the makeup bag.

Described as the "final step of glam, now bottled", the new fragrance reimagines the familiar scent associated with the cult-favourite powder into a standalone perfume designed for all-day wear.

According to founder Huda Kattan, the fragrance was created to embody confidence and self-expression.

"I wanted Easy Bake Fragrance to feel rich, sexy and intense. Because when it's truly you, it's never too much," she said.

The perfume was developed through more than 100 iterations in partnership with world renowned principal perfumer Hamid Merati-Kashani. 

Every detail was designed to create a scent experience that feels rich, sexy and unforgettable, from the composition of the fragrance notes to its long-lasting scent trail.

According to the brand, the fragrance may naturally deepen in colour over time due to its rich ingredients. However, this change does not affect the fragrance's quality or performance.

The composition of the fragrance begins with wild cherry as its top note. At its heart are notes of white flower, cinnamon bark and caramel milk, while vanilla bourbon forms the base, creating a warm and indulgent finish.

Based on an independent consumer testing panel involving 100 participants after regular use, 99 per cent agreed that the fragrance leaves a noticeable all-day scent trail. Meanwhile, 97 per cent agreed that it smells rich and indulgent, while 92 per cent reported receiving compliments when wearing the fragrance.

To maximise the fragrance's performance, Huda Beauty recommends applying it to pulse points such as the wrists, neck, behind the ears and inner elbows for a longer-lasting trail. 

For a more intense fragrance experience, the brand suggests applying the perfume onto moisturised skin to help lock in the scent.

Huda Beauty Easy Bake Intense Eau de Parfum is available in 50ml and 10ml sizes, priced at RM380 and RM150 respectively.

The fragrance is available on Huda Beauty's official website and will also be sold at Sephora stores and through Sephora Singapore's online platform.